Content Marketing for Manufacturers: 7 Scary Mistakes to Avoid
Content marketing for manufacturers: Good. Hastily implemented content marketing with no real strategy behind it: Bad.
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September 01
April 02
How to Structure GEO‑Friendly Content: From Bullet Points to Tables
Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).
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February 05
3 Easy Tricks for SEO-Friendly Content Production
It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”
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December 23
Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't
Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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October 28
Steal These B2B Blog Ideas and Examples for 2025 (Not Literally)
If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but struggled to come up with ideas, or maybe organizing those ideas into a consistent strategy felt impossible. Whatever the challenge, you’re far from alone.
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October 01
The 6 SEO Tasks Most Important to B2Bs
You don’t have to be a tech wizard or a billion-dollar brand to rule the virtual roads we call the internet. The great equalizer? Great SEO.
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June 13
AI-Powered Content Generation: 5 Mistakes to Avoid
As AI continues to evolve, hands-off content generation is becoming more widely adopted. And honestly, it can really take the pressure off your team – if you keep your hands firmly on the steering wheel
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December 06
HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers
As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
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December 05
B2B Website Development Costs & How to Save on Your Project
Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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December 04
HubSpot Features for all 5 Hubs (+ Cost per Tier)
Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
