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August 01

Content Marketing: Major Types of Content

Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!

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March 10

3 Ways Realtors Can Spread The Word For New Properties Online

If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:

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January 04

Blogging Writer's Block

Today on the Bruce Clay blog, Jessica Lee provides some tips on reducing writers block if you are an avid blogger. She did a terrific job with the post and I think small businesses need to take those tips and relate them to your small business blog even if you aren't a consistent blogger. Because most of you are SMBs and might not read the Bruce Clay blog, I'd like to cover her tips and relate them to your small business.

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December 20

Increase Your Small Business SEO Surface Area

Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.

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December 20

Why Small Businesses Should Be Blogging More

As a follow up to my post last week on staying regular with blogging :), I wanted to touch on some actual data for added motivation to start or keep blogging. I came across several great charts that touch on the power of blog content and the benefit to businesses so I wanted to share some of my favorites:

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November 10

Excuses Not to Blog

Inevitably most small businesses that we meet or talk to think of excuses not to blog instead of reasons to blog. Most of these are the same businesses that feel like they should get involved with social media, but only because they hear Facebook and Twitter on TV or from other businesses telling them they should, not because they actually see the value. Needless to say, these businesses are not generally successful at either. Let's take a look at some of the common excuses and why they are wrong.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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