INBOUND MARKETING BLOG

Inbound or Loop? Understanding the Marketing Strategy That Never Ends

• By Holly McCully Jobe

Marketing influencers love a new buzzword. Every few months, a new term pops up on LinkedIn or in conference slides that promises to “change the way we think about marketing.” Lately, that shiny new phrase is loop marketing (coined at HubSpot’s Keynote Spotlight at INBOUND 2025) and if you’ve found yourself wondering whether you missed a new movement, you’re not alone. Here’s the spoiler:

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

• By Adam Vosler

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

• By Adam Vosler

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.

How to Make a B2B Website from the Ground Up in 9 Steps

• By protocol 80

The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. ABM: A Deep Dive into Best Practice

• By protocol 80

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

• By Josh Curcio

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

• By Donny Kemick

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.

Increase Organic Traffic With 'Boring' Industrial Content Marketing

• By Adam Vosler

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.