Inbound Marketing for Manufacturers Blog

    Can I Implement Inbound for Multiple Buyer Personas at the Same Time?

    If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...

    Topics: Buyer Persona Inbound Marketing

    How Much of My Time Will an Inbound Marketing Agency Need?

    As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing

    B2B Inbound Marketing: Why You Need to Sell Less to Sell More

    Sometimes, things don't work the way we think they should. 

    Topics: Buyer Persona Strategy B2B Inbound Marketing Lead Generation

    Smarketing: Closing the Great B2B Sales and Marketing Divide


    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing Smarketing

    Blogging: It's Not About You

    Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful.

    When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog:

    It's not about you.

    I Wanna Talk About Me, Me, Me…

    When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.

    We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.

    P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!

    So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.

    They don’t care.

    Topics: Buyer Persona B2B Blogging

    Buyer Personas: How they Can Make Your Inbound Strategy Run Like Magic

    The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? They had a great quarterback. 

    The Panther’s Cam Newton is a young up-and-coming quarterback who is making a name for himself in the NFL. Meanwhile, Peyton Manning won the Super Bowl. He retired as arguably one of the best quarterbacks of all time.

    “Alright, Josh, what in the world does this have to do with buyer personas and inbound marketing?” It’s a fair question, and one I’m poised to answer.

    Topics: Buyer Persona Inbound Marketing

    Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

    So you're having trouble thinking of stuff to write about. I know exactly how you feel.

    I also have just the thing to help.

    Topics: Buyer Persona Content Marketing Curated Goodness Blogging Lead Generation

    How Big Ass Fans Is Rocking Its Manufacturing Marketing

    Big Ass Fans. If you haven't heard of them before, you won't forget them now. 

    Topics: Social Media Buyer Persona Strategy B2B Content Marketing

    How to Increase Sales by RAISING Prices a la Cards Against Humanity

    What if you could lose weight by eating more? 

    What if you could make more money by working less?

    What if you could make more sales by increasing your prices rather than decreasing them?

    Topics: Buyer Persona Strategy Inbound Marketing Brand Awareness

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation