INBOUND MARKETING BLOG

What to Include in a Healthcare Technology Buyer Persona

• By protocol 80

Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

• By protocol 80

One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

6 Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)

• By protocol 80

Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing." These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns. Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.

How to Build a Buyer Persona: Gathering Intelligence

• By protocol 80

Say hello to your buyer persona. You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't ever remember their face, but their story is always the same. Now they're back. They're interested in buying again. And it's your job to get them on the hook and reel them in.

Why Medical Technology Marketing Agencies Fail at Lead Generation

• By protocol 80

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

• By protocol 80

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

What Is High-Quality Website Traffic & How Do I Get More of It?

• By protocol 80

Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

5 Takeaways From Hubspot’s Inbound Certification for the Beginner

• By Christopher Michel

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- Hubspot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

• By Adam Vosler

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

6 Ways to Write to a B2B Audience Persona

• By Adam Vosler

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.