Donny Kemick, on May 11, 2017 // 9:15 AM
1 minute read
If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...
protocol 80, on April 07, 2017 // 2:19 PM
2 minute read
As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.
protocol 80, on October 04, 2016 // 4:48 PM
4 minute read
Sometimes, things don't work the way we think they should.
protocol 80, on September 22, 2016 // 12:31 PM
3 minute read
There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.
protocol 80, on September 09, 2016 // 3:30 PM
3 minute read
When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.
We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.
P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!
So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.
They don’t care.
protocol 80, on September 08, 2016 // 11:28 AM
2 minute read
The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? They had a great quarterback.
The Panther’s Cam Newton is a young up-and-coming quarterback who is making a name for himself in the NFL. Meanwhile, Peyton Manning won the Super Bowl. He retired as arguably one of the best quarterbacks of all time.
“Alright, Josh, what in the world does this have to do with buyer personas and inbound marketing?” It’s a fair question, and one I’m poised to answer.
protocol 80, on September 01, 2016 // 3:29 PM
3 minute read
So you're having trouble thinking of stuff to write about. I know exactly how you feel.
I also have just the thing to help.
protocol 80, on August 25, 2016 // 9:00 AM
4 minute read
Big Ass Fans. If you haven't heard of them before, you won't forget them now.
protocol 80, on August 12, 2016 // 1:07 PM
6 minute read
What if you could lose weight by eating more?
What if you could make more money by working less?
What if you could make more sales by increasing your prices rather than decreasing them?
protocol 80, on July 14, 2016 // 5:37 PM
4 minute read
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
