protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 49 articles

Buyer Persona

Blogging: It's Not About You

Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, th...

protocol 80 · Sep 2016
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Buyer Persona

Buyer Personas: How they Can Make Your Inbound Strategy Run Like Magic

The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? Th...

protocol 80 · Sep 2016
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Buyer Persona

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.

protocol 80 · Sep 2016
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Social Media

How Big Ass Fans Is Rocking Its Manufacturing Marketing

Big Ass Fans. If you haven't heard of them before, you won't forget them now.

protocol 80 · Aug 2016
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Buyer Persona

How to Increase Sales by RAISING Prices a la Cards Against Humanity

What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing ...

protocol 80 · Aug 2016
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Usability

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

protocol 80 · Jul 2016
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Buyer Persona

4 Things Pokémon GO Teaches Us About Inbound Marketing

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

protocol 80 · Jul 2016
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Buyer Persona

The Science of Building Buyer Personas [Infographic]

Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/custome...

protocol 80 · Sep 2015
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Buyer Persona

3 Ways to Use Google Analytics Demographic and Interest Data

Who is visiting your website?

Josh Curcio · Sep 2014
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