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September 08

Buyer Personas: How they Can Make Your Inbound Strategy Run Like Magic

The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? They had a great quarterback. The Panther’s Cam Newton is a young up-and-coming quarterback who is making a name for himself in the NFL. Meanwhile, Peyton Manning won the Super Bowl. He retired as arguably one of the best quarterbacks of all time. “Alright, Josh, what in the world does this have to do with buyer personas and inbound marketing?” It’s a fair question, and one I’m poised to answer.

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September 01

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.

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August 25

How Big Ass Fans Is Rocking Its Manufacturing Marketing

Big Ass Fans. If you haven't heard of them before, you won't forget them now.

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August 12

How to Increase Sales by RAISING Prices a la Cards Against Humanity

What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing them?

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July 14

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

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July 12

4 Things Pokémon GO Teaches Us About Inbound Marketing

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

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September 09

The Science of Building Buyer Personas [Infographic]

Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out. With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.

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3 Ways to Use Google Analytics Demographic and Interest Data

Who is visiting your website?

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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