What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing them?
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Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
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If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.
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Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out. With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.
Read moreWho is visiting your website?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
