Inbound Marketing for Manufacturers Blog

What Is High Quality Traffic & How Do I Get More of It?


Basically do this, but with your website.

Not all traffic is created equal. While traffic quantity has its perks, traffic quality is what gets you customers.

Topics: Buyer Persona Strategy Convert increasing website traffic

Convert Website Visitors to Leads With a Landing Page

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

Topics: Convert B2B Landing Pages Lead Generation

14 B2B Branding Statistics: Tips to Increase Brand Awareness

"Your brand is your promise." - Dana DiTomaso

Topics: Strategy Convert B2B Curated Goodness Lead Generation Brand Awareness Statistics

B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

Topics: Strategy Lead Nurturing Convert B2B Buyer's Journey Inbound Marketing Lead Generation

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

10 Lead Generation Strategies for Modern Businesses [Infographic]

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of Inbound Marketing). 

Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

How Anxiety Can Improve Your Lead Generation Efforts

It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolutely deplorable (see: the weight loss industry). There's no denying that it works. However, there are morally responsible ways to induce anxiety in potential clients to increase the chance of conversion.

You don't have to become a manipulative super villain, hiding in the shadows and dropping weird passive aggressive statements about your clients' hair to make sales. You don't have to undermine their self-esteem or insult them to influence their actions on your website.

Anxiety in sales and marketing is created through three avenues: time the product is available, amount of product available, and social pressure to use the product. Here's how you can use these tactics to assist your lead generation efforts.

Topics: Strategy Convert Lead Generation Science

How to Build Your Email List Through Your Website

You can never have enough business contacts, right?

Topics: Websites Strategy Convert Email Marketing Lead Generation

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