Inbound Marketing for Manufacturers Blog

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

    Why? Because they're a complete waste of your time and resources.

    You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    3 Healthcare SaaS Marketing Challenges for 2021

     

    Topics: Strategy Convert B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    What Is High-Quality Website Traffic & How Do I Get More of It?

    Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

    Topics: Buyer Persona Strategy Convert increasing website traffic

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging increasing website traffic

    Generating Leads with Gated Content

    Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

    Gated-Content
    Topics: Convert leads video

    How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

    Hey Sales & Marketing Professionals!

    I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website.

    I’m sure I don’t need to tell you that an effective online marketing plan should focus on both.

    In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

    Topics: Convert Manufacturing Lead Generation Lead Flows

    How to Create a Landing Page

    You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

    Topics: Convert B2B Landing Pages Lead Generation

    14 B2B Branding Statistics: Tips to Increase Brand Awareness

    "Your brand is your promise." - Dana DiTomaso

    Topics: Strategy Convert B2B Curated Goodness Lead Generation Brand Awareness Statistics

    B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

    We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

    Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

    Topics: Strategy Lead Nurturing Convert B2B Buyer's Journey Inbound Marketing Lead Generation