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February 25

B2B Lead Generation: How to Check if a Website Has Google Analytics

Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

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February 14

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?

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December 22

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

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December 21

What Are Lead Generation Landing Pages? | B2B Website Strategy

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

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10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.

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July 14

6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

If you put up a digital marketing campaign and nobody sees it, does it really exist? With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads.

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February 17

10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).

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February 21

What Is High-Quality Website Traffic & How Do I Get More of It?

Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

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February 01

6 Ways to Write to a B2B Audience Persona

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

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