Inbound Marketing for Manufacturers Blog

    Generating Leads with Gated Content

    Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

    Topics: leads Convert video

    How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

    Hey Sales & Marketing Professionals!

    I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website.

    I’m sure I don’t need to tell you that an effective online marketing plan should focus on both.

    In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

    Topics: Lead Flows Lead Generation Convert Manufacturing

    What Is High Quality Traffic & How Do I Get More of It?

    Basically do this, but with your website.

    Not all traffic is created equal. While traffic quantity has its perks, traffic quality is what gets you customers.

    Topics: increasing website traffic Convert Buyer Persona Strategy

    How to Create a Landing Page

    You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

    Topics: B2B Convert Landing Pages Lead Generation

    14 B2B Branding Statistics: Tips to Increase Brand Awareness

    "Your brand is your promise." - Dana DiTomaso

    Topics: B2B Convert Strategy Statistics Brand Awareness Curated Goodness Lead Generation

    B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

    We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

    Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

    Topics: B2B Inbound Marketing Strategy Convert Lead Nurturing Buyer's Journey Lead Generation

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Convert CTA Design Mobile Blogging Strategy Websites Usability Buyer Persona Landing Pages Lead Generation Inbound Marketing

    10 Lead Generation Strategies for Modern Businesses [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of Inbound Marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    How Anxiety Can Improve Your Lead Generation Efforts

    It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolutely deplorable (see: the weight loss industry). There's no denying that it works. However, there are morally responsible ways to induce anxiety in potential clients to increase the chance of conversion.

    You don't have to become a manipulative super villain, hiding in the shadows and dropping weird passive aggressive statements about your clients' hair to make sales. You don't have to undermine their self-esteem or insult them to influence their actions on your website.

    Anxiety in sales and marketing is created through three avenues: time the product is available, amount of product available, and social pressure to use the product. Here's how you can use these tactics to assist your lead generation efforts.

    Topics: Strategy Convert Lead Generation Science

    How to Build Your Email List Through Your Website

    You can never have enough business contacts, right?

    Topics: Websites Strategy Convert Email Marketing Lead Generation