Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.
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As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:
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Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!
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Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.
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I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.
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Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.
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If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
