How to Improve SEO by Dominating Social Media
If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
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August 02
July 15
Internet Marketing News? Internet Marketing News! | July 5 - July 17
Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...
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June 10
6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency
If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend. To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising. Download this FREE PPC Checklist to assess your campaigns!
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April 28
18 Uplifting PPC Statistics & Success Stories for Small Businesses
Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results. Let's start with some success stories, and then we'll share some awesome PPC statistics.
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April 21
Should You Hire a Pay Per Click Advertising Agency? [Checklist]
Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.
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November 05
A Visual History of Google Algorithm Changes [Infographic]
The powerhouse of search. In most countries, Google runs a solid monopoly on the search market. As always, that kind of massive influence brings great responsibility.
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August 12
What is Ongoing SEO and Why is it So Important?
SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...
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July 01
Google Changes Again: Google My Business
Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.
Read moreWhy I Disagree With Google on Quality Score
I agree with Google on most things, but I must admit that I have to disagree (respectfully) with them on one point today related to Google AdWords Quality Score.
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July 27
Don't Create A Google+ Profile For Your Business... Yet
Remember when you decided to create a profile for your business Facebook page rather than setting up an actual page under your personal profile? Don't make the same mistake on Google+. As tempting as it is to setup a user profile for your business, it will bite you in the rear in a few months.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
