• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
September 26

How Manufacturers Can Generate Referrals Through Customer Delight

Hey Sales & Marketing Professionals! We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business. Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan. In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

Read more
September 26

Close More Website Leads Into Customers - Part 7

Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy! In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

Read more
September 13

[VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference. Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you.

Read more
August 29

Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

Read more
August 13

Online Marketing Plan Overview for Manufacturers - Part 1 (video)

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

Read more
August 07

The DOYO Marketing Conference: Recap & Key Takeaways

Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio. We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.

Read more
June 29

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

Read more
April 13

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

Read more
February 06

How to Write a Manufacturing Blog Post

You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is. Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

Read more
December 15

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

Read more


Our Blogs, Direct to Your Inbox!

How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

Learn More