Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignor...
Say hello to your buyer persona. You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar ...
Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create. And when it comes to writing ...
Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels...
In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.
The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gon...
The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategi...
Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's s...
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- HubSpot If you’re new to the world of inboun...
You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save...