INBOUND MARKETING BLOG

Perfect Your B2B Customer Experience Research by Playing 20 Questions

• By protocol 80

Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?

How to Handle Healthcare Technology Trade Show Marketing in 2021

• By protocol 80

It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?

How Long Does Successful Inbound Marketing Take to Produce Results?

• By Donny Kemick

One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer. One thing is for certain, successful inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight. The truth is, the timing of inbound results is dependent on a few factors.

Can I Have Successful Inbound Marketing with my In-House Team?

• By Donny Kemick

As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

What Is a SaaS Buyer Persona?

• By protocol 80

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?” A better question (or two): “What is a buyer persona, and how will it help me reach those people?” A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: Demographics Consumer behaviors Consumer goals/objectives Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies. Here’s what you need to ...

Biggest SEO Mistakes and How to Avoid Them

• By protocol 80

If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

How a Lead is Generated with Inbound Marketing

• By Donny Kemick

How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.

5 Reasons You Don't Use the Inbound Marketing Process at Your Business

• By protocol 80

One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

Why Blogging Matters to B2B Marketing in the Healthcare Industry

• By protocol 80

Marketing in the healthcare industry can be a slippery slope. For B2B health care? Even more so. For readers to trust you, you’ve got to provide accurate, up-to-date information. Then there’s the matter of keeping a customer happy with demos, trials, updates, and ongoing tech support.

Understanding The Inbound Marketing Process

• By protocol 80