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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

SEO

SEO vs. Inbound Marketing: What’s the Difference?

Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”

Josh Curcio · Sep 2021
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Social Media

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in...

Holly McCully · Sep 2021
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Social Media

B2B Paid Social Media Advertising: Which Platforms Should You Target?

In case you’ve been zoning out for the past couple of decades, let’s catch you up on social media use across the world.

protocol 80 · Aug 2021
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SEO

The Key to Getting B2B Backlinks (& Why They Matter to SEO)

When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of di...

protocol 80 · Aug 2021
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Social Media

Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturin...

Adam Vosler · Aug 2021
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Social Media

B2B Social Media Advertising Tips for Beginners

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thi...

protocol 80 · Aug 2021
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Social Media

Returning to Trade Shows? Lead Generation Ideas for Your Strategy

With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtua...

Collin Costello · Jul 2021
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Inbound Marketing

How to Sell Inbound Marketing to Your CEO

This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview. "Digital marketing ... is it worth it?" CEOs can be like old grizzly...

protocol 80 · Jul 2021
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SEO

The Risks of Ignoring On-Page and Technical SEO

In today’s digital-first world, your website is more than just a business card – it’s your most powerful tool for attracting and engaging potential customers. For B2B manufacturers...

protocol 80 · May 2021
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SEO

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving ...

protocol 80 · Apr 2021
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