5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022
With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.
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April 20
April 05
Checklist for Hosting a Webinar in B2B or Manufacturing
In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.
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February 18
Trade Show Marketing: The Transition to Digital Marketing
Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.
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February 17
10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]
Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).
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February 17
Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona
If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.
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January 21
Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas
Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.
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January 18
10 B2B Inbound Marketing Tips for the Dedicated DIY-er
When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?" Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.
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January 07
Inbound vs Outbound Traditional Marketing: Value Comparison
Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.
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January 04
Whale Watching Ep. 1 -- Inbound Marketing Goal Setting
As we finally have the opportunity to throw our 2020 calendars directly into the trash, it’s time to begin putting a focus on what’s next. And if you’re a B2B company preparing for another year of unpredictability, it’s important to put an emphasis on marketing.
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December 28
A Basic Prescription for Medical SEO Best Practices
As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries. It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google. As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field? Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
