Inbound Marketing Blog by protocol 80

November 24

Sales and Marketing Alignment Stats That Count in 2026

By protocol 80

There’s no “I” in team, as they say. That mindset shows up fast when you look at how sales and marketing shape the flow of a business.

July 16

CTA Best Practices: What Works in Inbound Marketing in 2025?

By protocol 80

Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encouraging certain behaviors at key decision points.

June 16

How to Use HubSpot Payments Integration for Touchless B2B Sales

By Adam Vosler

Today, even B2B buyers expect e-commerce functionality from their vendors. You’re likely no exception. Historically, many B2Bs avoided e-commerce altogether or cobbled together solutions with WordPress plugins like WooCommerce. Others leaned on HubSpot’s limited payment features to get by.

December 06

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

By Adam Vosler

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

December 06

What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2025

By Adam Vosler

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.

December 02

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

By Adam Vosler

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

November 22

In-House vs. Outsourcing Digital Marketing to an Agency

By protocol 80

There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.

November 21

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

By Adam Vosler

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.