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May 15

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2023

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

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May 15

What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2023

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

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January 30

[TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain)  Account-based marketing can address both.

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January 23

VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.

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January 06

B2B Digital Marketing Plan Templates for 2023: KPIs & Goal Setting

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

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January 04

2023 Inbound Marketing Stats on the Power of Call-to-Action Buttons

Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website.  It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

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July 17

How to: Build a B2B Website Strategy That Scores Leads

“Our company has a website.” You may have a problem if that’s all you can muster when someone asks you about your online marketing strategy.

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July 11

The Essential B2B Marketing Tactics for 2023

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths. 

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March 16

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

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February 23

How to Use HubSpot Payments Integration for Touchless B2B Sales

Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

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