Inbound Marketing for Manufacturers Blog

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

(Click the video to expand it!)

You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

How do you know which leads to nurture and how to nurture them in customers?

Are there any professions that have been changed by COVID-19 more than selling and marketing?

We’ve picked up some new habits -- some are good and some are … well, not so good.

“Our company has a website.”

If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

“Did you hear that the longer your content is, the better it performs in SEO?”

“Rack up as many backlinks as possible, no matter where they come from.” 

“You don’t need a CRM. Your business is too small.”

“SEO is dead.”

Have you heard these words before? You probably have if you’ve been around online marketing long enough.