INBOUND MARKETING BLOG

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

B2B Digital Marketing Plan Templates for 2024: KPIs & Goal Setting

• By Adam Vosler

In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:

Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game

• By Adam Vosler

In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.

2023 Inbound Marketing Stats on the Power of Call-to-Action Buttons

• By protocol 80

Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website. It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

How to Increase Website Traffic Without PPC Using SEO, Social & More

• By protocol 80

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

• By Adam Vosler

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

• By Adam Vosler

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

How to Optimize Keywords for Your Website | B2B SEO Strategy

• By protocol 80

Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs).

10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

• By Donny Kemick

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.