Inbound Marketing for Manufacturers Blog

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

    10 Questions to Ask Your AdWords Agency

    Because we have been doing training seminars on AdWords recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of AdWords and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current AdWords agencies. In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract

    How to Increase Website Traffic without Pay-Per-Click

    Pay-per-click is a great way to generate traffic to your website quickly. But, the PPC model may not be a good fit for every situation. That doesn't mean you have zero options when it comes to increasing traffic to your site. Here are the most common methods to make it happen.

    Topics: SEO PPC

    How I Tackled the Google AdWords Certification And Survived (+ Tips)

    Topics: Google PPC More

    What Is Remarketing? An Absolute Beginner's Guide

    Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.

    Topics: PPC

    Why Doesn't My AdWords Ad Show Up?

    Topics: Google PPC

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    PPC vs SEO: Which is Better for Increasing RFQs?

    What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!?

    Kudos!

    You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today. 

    Topics: SEO PPC

    Why PPC Advertising Is Crucial for Manufacturing Marketing

    Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click."

    PPC ads appear at the top and bottom of search results. Here's an example:

     

    PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices.

    Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look.

    1.  Lifetime Value vs. Customer Acquisition Cost

    Related: How to Increase ROI with Inbound Marketing

    Topics: PPC Strategy B2B Manufacturing Inbound Marketing Lead Generation

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? Here are ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC