Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.
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There are many ways to get more website visitors to your website. Some of those ways can take months, while same can take hours. This post will cover the fastest way to get more website visitors!
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To increase search engine rank for a brand new website, you are presented with slightly different challenges than a business with a website that's been around for awhile. Let me first clarify that by new website I mean, completely new. Not a redesigned or redeveloped website, but a business, organization or start-up that has never had a website before.
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If you have a website, you've no doubt asked yourself at one point in time, "how do I rank better in Google". If you don't quite understand, by rank I mean showing up when someone performs a search on Google. Ideally you will show up for search terms that are related to your product or service in some way so that if that searcher visits your website from the search, you can provide an answer.
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We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.
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We are happy to be hosting another Google Partners Connect event at our office on October 15th, 2014! A Google Partners Connect event is an opportunity for business owners to hear how they can grow their businesses online directly from Google! They stream the event live from the Googleplex in California (maybe someday they'll ship us all out there). We've hosted couple of these events in the past and attendees have always left happy, educated, and motivated. This is not a public event, it will be streamed only by Google Partners, so be sure to RSVP with us or your local Google Partner soon.
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My oh my was it a good week for getting some inbound marketing education! Here are the 5 best inbound marketing articles from this week: How To Repurpose Marketing Content The incorrect assumption by many small businesses that are just getting started with content marketing, that all of their content has to be unique keeps many SMBs from getting started. While you certainly need a good volume of unique content, you should also have an ongoing effort to repurpose the content you create. For example, you write a series of posts on your blog surrounding a certain topic. Could you combine those posts into a longer form piece of content like an ebook? Could you take an ebook that you've created and do a youtube video or infographic on the topic? Additionally, you have the option of updating a piece of content you've previously written to account for industry changes. The bottom line here is that you can re-use your content assets online and offline. Article By WH & Associates in Los ...
Read moreI agree with Google on most things, but I must admit that I have to disagree (respectfully) with them on one point today related to Google AdWords Quality Score.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
