Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.
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Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.
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Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.
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There are many ways to get more website visitors to your website. Some of those ways can take months, while same can take hours. This post will cover the fastest way to get more website visitors!
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To increase search engine rank for a brand new website, you are presented with slightly different challenges than a business with a website that's been around for awhile. Let me first clarify that by new website I mean, completely new. Not a redesigned or redeveloped website, but a business, organization or start-up that has never had a website before.
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If you have a website, you've no doubt asked yourself at one point in time, "how do I rank better in Google". If you don't quite understand, by rank I mean showing up when someone performs a search on Google. Ideally you will show up for search terms that are related to your product or service in some way so that if that searcher visits your website from the search, you can provide an answer.
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We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.
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We are happy to be hosting another Google Partners Connect event at our office on October 15th, 2014! A Google Partners Connect event is an opportunity for business owners to hear how they can grow their businesses online directly from Google! They stream the event live from the Googleplex in California (maybe someday they'll ship us all out there). We've hosted couple of these events in the past and attendees have always left happy, educated, and motivated. This is not a public event, it will be streamed only by Google Partners, so be sure to RSVP with us or your local Google Partner soon.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
