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September 01

11 PPC Advertising Questions to Ask Your Google Ads Agency

Showing up in Google search results is all about budget, buyer knowledge, and a sprinkle of unicorn magic. Most businesspeople don't have in-depth knowledge of Google Ads. Not only do they have no idea how Google Ads works; they also have no idea how a Google Ads agency works, or what to expect from their current or potential PPC advertising agency.

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February 08

VIDEO: How to Use Google Ads Effectively in 2021

Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?

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June 28

7 Tips for Location-Based Trade Show Advertising with Google Ads

How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.

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September 13

Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising. But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website? In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

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August 16

Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

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August 10

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

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April 13

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

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March 23

What Is Remarketing? An Absolute Beginner's Guide

Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.

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