How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)
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OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.
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You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. Either way, you're probably asking yourself, “What is B2B inbound marketing!?”
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Marketing isn’t easy. Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. Two things that businesses don’t want to do: Waste money on marketing strategies that don’t work Leave money (and customers) on the table for their competitors to grab A poorly managed PPC campaign does both.
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Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
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How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.
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Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising. But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website? In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.
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As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:
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Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
