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Inbound Marketing for Manufacturers Blog

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

    10 Questions to Ask Your AdWords Agency

    Because we have been doing training seminars on AdWords recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of AdWords and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current AdWords agencies. In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract

    How I Tackled the Google AdWords Certification And Survived (+ Tips)

    Topics: Google PPC More

    What Is Remarketing? An Absolute Beginner's Guide

    Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.

    Topics: PPC

    Why Doesn't My AdWords Ad Show Up?

    Topics: Google PPC

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    PPC vs SEO: Which is Better for Increasing RFQs?

    What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!?


    You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today. 

    Topics: SEO PPC

    Why PPC Advertising Is Crucial for Manufacturing Marketing

    Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click."

    PPC ads appear at the top and bottom of search results. Here's an example:


    PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices.

    Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look.

    1.  Lifetime Value vs. Customer Acquisition Cost

    Related: How to Increase ROI with Inbound Marketing

    Topics: PPC Strategy B2B Manufacturing Inbound Marketing Lead Generation

    6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency

    If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend.

    To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising.

    Download this FREE PPC Checklist to assess your campaigns!

    Topics: Google PPC Strategy Lead Generation

    Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

    Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. 

    Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. 

    Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. 

    One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what "relevant" means in regards to your specific company. They know how to build effective campaigns and optimize ad groups to pay the lowest possible CPC while still producing great results.

    In short, they're experts. By definition, they know things about pay per click, search engines, and sponsored advertising that a regular person doesn't. If you think you're paying too much for clicks, an experienced PPC agency will be able to tell you where you're going wrong.

    Here are 8 signs you could use the help of a PPC advertising agency.

    Topics: PPC Small Business