Inbound Marketing for Manufacturers Blog

    What Is Remarketing? An Absolute Beginner's Guide

    Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.

    Topics: PPC

    Why Doesn't My AdWords Ad Show Up?

    Topics: Google PPC

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    PPC vs SEO: Which is Better for Increasing RFQs?

    What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!?

    Kudos!

    You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today. 

    Topics: SEO PPC

    Why PPC Advertising Is Crucial for Manufacturing Marketing

    Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click."

    PPC ads appear at the top and bottom of search results. Here's an example:

     

    PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices.

    Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look.

    1.  Lifetime Value vs. Customer Acquisition Cost

    Related: How to Increase ROI with Inbound Marketing

    Topics: PPC Strategy B2B Manufacturing Inbound Marketing Lead Generation

    6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency

    If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend.

    To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising.

    Download this FREE PPC Checklist to assess your campaigns!

    Topics: Google PPC Strategy Lead Generation

    Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

    Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. 

    Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. 

    Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. 

    One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what "relevant" means in regards to your specific company. They know how to build effective campaigns and optimize ad groups to pay the lowest possible CPC while still producing great results.

    In short, they're experts. By definition, they know things about pay per click, search engines, and sponsored advertising that a regular person doesn't. If you think you're paying too much for clicks, an experienced PPC agency will be able to tell you where you're going wrong.

    Here are 8 signs you could use the help of a PPC advertising agency.

    Topics: PPC Small Business

    18 Uplifting PPC Statistics & Success Stories for Small Businesses

    Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.)

    Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

    Let's start with some success stories, and then we'll share some awesome PPC statistics.

    Topics: Google PPC Small Business Strategy More Attract Curated Goodness Statistics

    Should You Hire a Pay Per Click Advertising Agency? [Checklist]

    Whether you do it yourself or hire out, you should be doing PPC advertising to assist in driving traffic, leads, and sales to your website. 

    Topics: Google PPC Small Business Strategy Infographic Inbound Marketing Services

    Big Changes for AdWords Ads

    Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.

    Topics: PPC