You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.
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Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar. More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers. Done right, inbound marketing will automatically decrease your CAC and increase your LTV.
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According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.
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You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?
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Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.
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Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and provides answers to their questions. Those things remain true, no matter how much marketing channels and tools evolve.
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Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results. Let's start with some success stories, and then we'll share some awesome PPC statistics.
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Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.
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Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.
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What Is Lead Scoring? Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources. In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
