protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Strategy

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short ...

Donny Kemick · Jul 2016
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SEO

How to Improve SEO by Addressing Duplicate Content

protocol 80 · Jun 2016
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Small Business

Using Owned, Earned, & Paid Media for Effective Online Marketing

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR busin...

protocol 80 · Jun 2016
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Google

6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency

If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and ...

protocol 80 · Jun 2016
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Small Business

6 Ways Inbound Marketing Services Help You Further Your Career

You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate l...

protocol 80 · May 2016
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Strategy

How to Increase ROI with Inbound Marketing

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (co...

protocol 80 · May 2016
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News

Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.

protocol 80 · May 2016
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SEO

SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

protocol 80 · May 2016
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Strategy

How Can Predictive Analytics Translate to Effective Online Marketing?

Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predict...

protocol 80 · May 2016
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News

2016 Effective Online Marketing Trends: Keeping Up With the Pros

Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and ...

protocol 80 · Apr 2016
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