We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"
The 2016 Olympics are upon us.
If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
(These tips were manufactured in the USA.)
We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospe...
Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly upda...
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appea...
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.
Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)