INBOUND MARKETING BLOG

B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

• By protocol 80

We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

Internet Marketing News? Internet Marketing News! | July 5 - July 17

• By protocol 80

Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...

Why PPC Advertising Is Crucial for Manufacturing Marketing

• By protocol 80

Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing

How to Improve Sales With Website Conversion Paths

• By protocol 80

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

4 Things Pokémon GO Teaches Us About Inbound Marketing

• By protocol 80

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

7 Lead Nurturing Tips That Help Close More Sales

• By protocol 80

Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

• By Donny Kemick

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

How to Improve SEO by Addressing Duplicate Content

• By protocol 80

Using Owned, Earned, & Paid Media for Effective Online Marketing

• By protocol 80

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency

• By protocol 80

If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend. To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising. Download this FREE PPC Checklist to assess your campaigns!