protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Strategy

Inbound Marketing Evolution: A 5 Year Commentary

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? The answer is: not quite as far as we've ...

protocol 80 · Mar 2016
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Strategy

The Anatomy of a Killer Content Marketing Strategy [Graphic]

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.) For beginners (and even for seasoned inbound marketing veterans) keeping track of ...

protocol 80 · Feb 2016
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Strategy

How Anxiety Can Improve Your Lead Generation Efforts

It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolute...

protocol 80 · Feb 2016
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CRM

Are You Building Strong Customer Relationships? [Infographic]

Just in time for Valentine's Day, we're going to have you take a fun little quiz.

protocol 80 · Feb 2016
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Strategy

5 Simple Things YOU Can Do to Improve Your Website

So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of...

protocol 80 · Feb 2016
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SEO

10 Signs You're Working with a Shady SEO Provider (Before & After)

Unfortunately, if you're not experienced with SEO, it can be difficult to identify bad practices. Even if you have your suspicions, many shady SEO firms are familiar with smooth ta...

protocol 80 · Feb 2016
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Websites

How to Build Your Email List Through Your Website

You can never have enough business contacts, right?

protocol 80 · Jan 2016
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Strategy

How Can Manufacturers Get Found Online?

I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure ou...

protocol 80 · Jan 2016
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SEO

The Difference Between Cheap and Affordable SEO [Infographic]

"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double do...

protocol 80 · Jan 2016
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SEO

The Periodic Table of SEO Success Factors

What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.

protocol 80 · Jan 2016
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