protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Websites

Your B2B Website Isn't Broken. It's Your Marketing Strategy

Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew abou...

Donny Kemick · Dec 2016
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News

Digital Marketing Trends You Can't Ignore When Planning for 2017

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emergi...

protocol 80 · Nov 2016
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Strategy

How a B2B Inbound Marketing Strategy Will Increase RFQs

Growing a B2B company is all about getting in front of great prospects and increasing RFQs. If you want your RFQ stream to look like the graph above, your B2B inbound marketing str...

Donny Kemick · Nov 2016
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Strategy

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

The holidays are coming.

protocol 80 · Oct 2016
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Buyer Persona

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

Sometimes, things don't work the way we think they should.

protocol 80 · Oct 2016
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Strategy

Online Marketing Case Study: Results 6 Months vs. 2 Years

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, you...

protocol 80 · Sep 2016
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Strategy

A Killer Content Marketing Strategy Needs Two Things

I saw a great question on my LinkedIn feed this morning:

protocol 80 · Sep 2016
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Strategy

2026 B2B Branding Statistics: How Are Peers Boosting Awareness?

"Your brand is your promise" is an old and oft-repeated quote. In the case of B2B companies, branding is your hook. In many industries, it's the only thing that differentiates you ...

protocol 80 · Sep 2016
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Social Media

How Big Ass Fans Is Rocking Its Manufacturing Marketing

Big Ass Fans. If you haven't heard of them before, you won't forget them now.

protocol 80 · Aug 2016
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Buyer Persona

How to Increase Sales by RAISING Prices a la Cards Against Humanity

What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing ...

protocol 80 · Aug 2016
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