protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

SEO

What's the Average Cost of a B2B Website Redesign?

There are several questions you may have about the cost of a B2B website redesign. What factors affect the cost of a B2B website redesign? How much should a manufacturing company b...

protocol 80 · Nov 2026
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SEO

In-House vs. Outsourcing Digital Marketing to an Agency

When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...

protocol 80 · Oct 2026
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CRM

10 Industrial Marketing B2B Challenges That Won't Go Away in 2027

It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers s...

Donny Kemick · Oct 2026
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Buyer Persona

9 Stats for (re)Developing a B2B Digital Marketing Strategy in 2027

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’...

protocol 80 · Sep 2026
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Social Media

Content Marketing for Manufacturers: 7 Scary Mistakes to Avoid

Content marketing for manufacturers: Good. Hastily implemented content marketing with no real strategy behind it: Bad.

protocol 80 · Sep 2026
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SEO

5 Cheap SEO Mistakes B2B Manufacturers Should Avoid

You know that feeling when you've been working on something important for hours only to have one mistake undo a whole lot of progress? That's what cheap SEO can do to a website.

protocol 80 · Aug 2026
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Buyer Persona

What Is High-Quality Website Traffic & How Do You Get More?

A lot of website owners keep one eye on their traffic numbers.

protocol 80 · Aug 2026
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Buyer Persona

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

B2B buyers like to do their homework. By the time they reach out to your sales team, there’s a good chance they’ve already searched, compared, read reviews, and formed a few opinio...

protocol 80 · Aug 2026
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Buyer Persona

ABM vs. Inbound: how & when to apply each

When it comes to curating the perfect content strategy, both inbound marketing and account-based marketing solutions (ABM) have something to say. Inbound marketing places content a...

protocol 80 · Jul 2026
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Strategy

The Inbound Marketing Process in 4 stages

protocol 80 · Jul 2026
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