protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Small Business

Content Marketing Services: What to Expect Realistically

When people hear the phrase “content marketing services,” they often think about blog writing.

Donny Kemick · Jun 2026
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Strategy

The Best Full-Service B2B Marketing Agencies Do These 7 Things

You’re putting in the hours, maybe even working with an agency already, but the results aren’t lining up with the effort or investment.

Adam Vosler · May 2026
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Strategy

Manufacturing Marketing Strategy: What’s Quietly Not Working

There are manufacturers who have a marketing strategy, and there are manufacturers who *believe* they have a marketing strategy.

John Beckwith · Apr 2026
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Strategy

GEO Content Refresh: Repurposing for AI and Future Search

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about g...

protocol 80 · Apr 2026
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Strategy

5 B2B Marketing Trends to Follow (or Avoid) in 2026

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

protocol 80 · Feb 2026
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Strategy

5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move ...

Holly McCully Jobe · Feb 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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SEO

What Is Inbound Marketing? (And Why It Still Works in 2026)

Inbound marketing has been declared “dead” so many times it should have its own obituary section on the internet. SEO is doomed. Organic social media is toast. AI is replacing ever...

Holly McCully Jobe · Dec 2025
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Strategy

25 Inbound Marketing Tactics to Increase Brand Awareness

One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that s...

protocol 80 · Oct 2025
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