What Does a Digital Marketing Coach Do for B2Bs?
“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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April 15
May 15
What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2023
It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
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February 25
B2B Lead Generation: How to Check if a Website Has Google Analytics
Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.
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December 13
B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags
Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
Read more10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
