Inbound Marketing for Manufacturers Blog

    B2B Lead Generation: How to Check if a Website Has Google Analytics

    Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down.

    What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads:

    • How much traffic do we get?
    • How are they finding our website?
    • What actions are they taking once they arrive?

    Google Analytics will tell you all of that and more.

    Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

    Topics: Google Websites Convert Analytics User Experience

    What Is HubSpot Service Hub? How Can It Help B2B Marketing/Sales?

    It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

    Topics: Close B2B Manufacturing Ecommerce Inbound Sales HubSpot Healthcare Technology Marketing User Experience Sales Automation

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience