Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down.
What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads:
- How much traffic do we get?
- How are they finding our website?
- What actions are they taking once they arrive?
Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.