Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.
But how can you incorporate video marketing strategies into your overall marketing scheme? There are several ways you can achieve this, and they don’t have to stretch your budget.
Video Marketing Healthcare Strategies
There are several different ways you can incorporate video marketing into your strategy. Here are three simple strategies to help get you started:
- Hosting webinars
- Explainer videos
- Email marketing
When you think of a video, you most likely think about a pre-recorded promo with a set duration. However, video marketing goes far beyond that.
In fact, webinars are one of the most popular forms of video marketing, and are super effective at keeping your audience engaged. The best part is that you can customize your webinar based on several factors, including:
One of the extra perks that comes with hosting a webinar is that you can continue to provide your leads with value after the event is over. You can:
- Turn the webinar into a YouTube video
- Share the recording of the webinar on your social media channels
- Convert the webinar into a blog post highlighting the main takeaways
If your company has important expertise to share, but hasn’t yet hosted a webinar, consider doing so soon.
In past surveys, 41% of healthcare marketers have stated that content production was a big obstacle for them. 26% say they struggle to create engaging content.
In other news, 63% of healthcare buyers claim they will contact a vendor directly after watching a video. As a result, explainer videos are a great addition to your video marketing strategy.
Explainer videos are a great way to showcase your brand and display your product or service. This can be especially helpful for products that buyers prefer to physically see, such as healthcare medical devices.
And these videos don’t need to be Hollywood-quality. So long as they clearly display whatever message you want to send, they can be effective in your healthcare video marketing strategy.
Marketing & Sales Emails
Sales emails are a staple in any digital marketing campaign. They’re essential for maintaining connections with current customers and pushing new ones further down the sales funnel.
And adding video to your marketing and sales emails is a great way to personalize it. Think about it this way: Are you more likely to do business with a company that only sends cookie-cutter, plain-text emails, or one that sends personalized videos?
Personalization is a great way to increase the click-through rates of your emails. This increases the number of visitors to your site, expanding the reach of your content and your performance in Google rankings.
(p80 Tip: Add [VIDEO] to your email subject lines. This can boost open rates by up to 22%!)
Video Marketing 2021
Depending on what your company offers in the B2B healthcare industry, video marketing may seem like a lot of invested time and money. However, it doesn’t have to be that way, and even just the use of short videos in your contact touchpoints can boost conversions.
Take advantage of this growing healthcare marketing trend and start providing your leads with a more personalized sales experience to form a long-term relationship.
To create the perfect video for your audience, you’ll need to know how to apply your buyer persona to your marketing efforts. Check out our free e-book for additional information: