• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
  • 90% of buyers say online content significantly influences their decisions.
  • 67% of the buyer’s journey happens digitally.
  • 62% of buyers say Google is one of the first ways they educate themselves 

This isn’t B2C research – it’s the buyers in your own backyard.

Most thriving B2Bs today are using specialized digital marketing services to put them in the right place, at the right time, with the right message. This allows them to engage with prospects during their early-stage research.

protocol 80 partners with manufacturing and industrial companies to turn passive website visitors into leads, nurture them through the sales cycle, and close more great-fit deals.

 

Where Are You Missing Revenue Opportunities?

Click for a free B2B digital marketing assessment - protocol 80, Inc.

 

 

 

Inbound Marketing

Inbound-Marketing-Service-Page-Video

Huh? How Do B2B Digital Marketing Services Work?

Today’s buyers – even manufacturing and industrial ones – live in search engines, AI platforms, social media, video sites, and their email inboxes. 

We are what you call an inbound marketing company. We use non-interruptive methods to position your content in these corners of the web where your buyers are already looking.

Here’s an example of the process we’ve been honing since 2002:

  1. We build and optimize pages for max visibility in your target areas.
  2. Prospects engage with your content (a blog post, testimonial, video, etc.).
  3. The visitor clicks on one of the relevant lead magnets (e-book guides, free webinars, etc.) in front of them.
  4. The prospect signs up for the offer in exchange for their basic details … becoming a contact!

To relieve your overburdened sales team, we’ll also set up marketing automation to support your new leads, providing additional education to support their eventual decision. 

For B2B and manufacturing companies, this approach to digital marketing is much more in line with how buyers prefer to operate today. Seriously, when’s the last time you reacted favorably to receiving a cold call or copy/paste sales email!?

The Compounding Effect of Inbound Marketing

One of the key attributes of B2B inbound/digital marketing services is the snowball effect it has (in a good way) on web traffic and lead volume. Unlike traditional marketing, content you produce today will still drive leads 5 years from now. That kind of ROI is hard to come by!

We strongly recommend outsourcing to B2B content marketing agency services – even if it's not us – for:

  • Writers with time to create daily and a cohesive, larger goal in mind
  • SEO pros who understand why you aren’t ranking in Google (yet!)
  • Professional-grade media talent who can conceptualize, design, & film

 

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Strategy & Campaigns

A B2B marketing plan must account for your goals, starting point, buyer personas, and budget to be effective. It takes truly understanding who you're targeting, how they go through their buying process, and what will strike a chord with them when they are researching.

Our industrial-focused digital marketing agency will work seamlessly with your team to research, plan, and revise campaigns that result in revenue.

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Website Development

If your sales reports don’t list your website as a consistent source of new business, that needs to change. As your digital “storefront” – and your first touchpoint with buyers – you literally can’t afford to screw up your site.

Very few web development agencies can say they’ve been doing this for nearly 25 years – we can. We’ll grow your website – and your sales – in three ways: back-end development, lead-capture setup, and front-end visuals.

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Content Marketing

Every day, B2B buyers find solutions via search engines, on social channels, and in their inbox. (Yes, we’re even talking to you crusty industrial/manufacturing CEOs.)

Your content needs to be there, and it needs to be great. A stitched-together in-house crew will be undertrained and overwhelmed trying to keep up with modern best practices and follow a coherent strategy. (And no, “outsourced to AI” ≠ great, either.) A much better solution? Us.

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SEO

If you don't show up when a could-be client searches on Google or an AI tool, then you don't exist online.

Professional SEO (search engine optimization) services are the process of improving both the quantity and quality of website traffic you receive from organic (nonpaid) means.

We'll take your site from zero to search engine hero with:

  • Technical tweaks for Google & ChatGPT visibility
  • Keyword research & implementation
  • A strong SEO content strategy
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Paid Ads

If you're struggling to gain footing in brand awareness, professional PPC (pay-per-click) services can give your marketing a shot in the arm. 

Tried and failed at Google Ads or paid social media promotion before? We can introduce bidding and keyword strategies that industrial clients just like you have used with wild success. We'll analyze your historic performance, account structures, and where you might be missing the mark with your keywords or buyer persona.

B2B digital marketing services - trade show marketing and Sales-Consulting

 

Trade Shows

Trade shows are a huge investment in time and money. Yet most B2Bs don’t board the plane with specific goals or a clear view of their ROI.

"More leads" sounds good, but that's a vague goal.

Our manufacturing and industrial trade show services help you set concrete goals and achieve them efficiently:

  • Planning ways to stand out before, during & afterward
  • Booth design
  • Social media marketing
  • Targeted, personal email follow-up
  • Other content production (i.e. blog posts)

QUIZ: WHAT ARE YOUR DIGITAL MARKETING NEEDS?

Do you currently have an in-house marketing team?

How often are you currently producing evergreen article-based content?

Are you promoting any content on social media?

Do you send regular (at least monthly) education-based newsletters to your email database?

Is your website updated to the latest SEO best practices?

Are you doing any paid advertising on google or on social media?

Which best describes your marketing goals?



Do you currently have a Marketing Agency?

 











Get Resources Based On Your Quiz Results!

The p80 way

Our Onboarding process

Every B2B digital marketing partnership starts with a deep dive into your goals, time frame, best buyers, and current benchmarks.

We conduct exhaustive competitor and market research so we can anticipate your buyer’s next question or area of research. We get as granular as we can, particularly with your buyer personas.
There are often tactics we can use to jump-start our progress toward your goals. These quick wins are an effort to produce results as soon as possible. However, please understand that in general, inbound marketing requires patience while your pages gain traction in Google.
With a sound strategy in hand, we hit the ground running with a 3-month road map of execution. We write, build, design – whatever you specifically need.

We'll monitor performance and make minor adjustments along the way. In month 3, we'll analyze performance data at a deeper level and establish a road map for the next 3 months.
Transparency is at the heart of all of our client partnerships. Monthly reports will show you the performance numbers matter most, with deeper dives every quarter.

Related Resources

01 Pillar-Page-Icon

Ultimate Buyer Persona Guide (+ Templates)

Breaking bread with your dream customers won't happen by accident. This free e-book will help you locate your ideal buyers and uncover how they make purchasing decisions. We’ve even included a worksheet so you can build your own persona today!
02 seo for dummies icon

SEO for Dummies, Manufacturer Edition

SEO is a constant, demanding job that takes more than publishing a website and updating your product list occasionally. To see success, it requires an in-depth strategy, nurturing, and continuous content and iteration. As for manufacturing or B2B SEO? That’s an even bigger challenge:
03 trade show tips Icon

Trade Show Marketing Tips for Following Up

For maximum ROI, you need a plan for before, during, and after a trade show. Look here for advice on follow-up emails, including 5 types you can send to nurture new leads toward a sale.
04 Pillar-Page-Icon

What to Expect: B2B Inbound Marketing Months 1-3

So, you’ve either decided to take the plunge or are teetering on the edge. Now … how to begin using inbound marketing at your company? Starting a TikTok? Sending the team to writing boot camp? We’ll explain below what a new campaign looks like, particularly in months 1-3.
05 10 Lead Gen Tactics Modern Businesses Use

Which AI Marketing Tools Are Safe?

Let us guess: You want leads, hours back in your day, and marketing that scales while you sleep. If you’re trying to figure out which AI tools are actually useful – and which are glorified buzzwords in a pretty UI – come inside. We’ve tested them, been burned by a few, and found some winners:
06 21 Stats for (re)Developing a B2B Digital Marketing Strategy

Is It Finally Time to Upgrade Your Website?

While a month – or even a year – may not necessarily make your website outdated, there are clear signs you'll see when it's no longer relevant and competitive. Read on to determine if it’s time for a refresh – or larger-scale makeover – for your website:

Let's Talk About Your Lead Generation

You know your website could be doing a better job filling your sales funnel. 

Schedule some time to the right to talk with one of our experts about how to optimize your approach, or start a new strategy.