CONVERT Visitors into Leads
We know that your business has real sales and profit goals, and that your website should help you reach them. While it starts with Attracting high quality visitors, you MUST be sure that you are optimizing your site to convert them. This means having a clear path already laid out so they can just follow your breadcrumbs and skip happily along towards conversion.
Content Marketing, also known as education marketing, is the best way to make a connection with your Buyer Personas at each stage of the Buyer’s Journey. Because today’s buyer (B2B, B2C, Nonprofit, EVERYONE) immediately goes online to find a solution to their problem, your content marketing will speak to their needs when they do research.
When a high-quality visitor lands on your site, you can draw their attention with calls-to-action (CTA) that direct them to conversion-optimized landing pages. A landing page is where you capture the lead’s information and get permission to follow up with them, thus providing an avenue to nurture the lead and close the sale. In exchange for their contact details, you send them the high-value content they requested and begin the lead-nurturing process.
We want you to succeed online and reap the rewards of a personalized Inbound Marketing strategy.