Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Technical Content Writing When You're Not a Subject Matter Expert
At times, we find ourselves tasked with writing on highly technical topics we may not fully understand as part of a B2B inbound marketing strategy.
But, don't fret! You can still produce high-quality technical content without being a subject matter expert. Rachel and Chrissie, inbound marketing specialists, share some invaluable tips on handling such tasks.
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Leverage Other Writers and Resources
Use other writers and resources at your disposal.
Experience is a valuable teacher, and there's much to learn from writers who have tread the path before you.
Not only can they provide insights on content creation, but they can also review your work and give valuable feedback.
Learn from Existing Blogs
If you don’t have access to other writers, that's okay! There are numerous business blog examples out there from which you can learn.
By reading both good and bad content, you can compare and contrast different approaches to find your own writing style.
Look for Reputable Sources
When writing technical content that demands factual accuracy, always draw information from reputable sources.
This ensures your content is:
Use AI Tools to Stimulate Creativity
Sometimes, all you need is a nudge in the right direction.
AI tools like ChatGPT can help you brainstorm topics, content creation ideas, or main points, kickstarting the creative process.
Finally, immerse yourself in high-quality resources that provide insights and ideas.
While expertise is helpful, it is not a prerequisite for technical content writing. With the right approach, resources, and a dash of creativity, you can produce quality content on any topic.
Discover more B2B inbound writing strategies – check out our other articles and video series:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.