16+ Kick-Ass Call-to-Action Statistics That Prove CTAs Are Essential

Ashley Wilson-Rew

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Inbound marketers are quick to sing the praises of CTAs - "They tell your visitors what actions to take/what path to travel through your website/how to accomplish their goal!" and "They increase conversion rates/click-through rates/leads!"

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It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of call-to-action statistics that will help you convince others of the power of CTAs.

Why You Need CTAs

  1. More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)

  2. Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)

  3. Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)

  4. By forcing visitors to watch an informational video on their services before presenting a CTA, Kimberly Snyder increased conversions by 144%. (QuickSprout)

  5. For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. (QuickSprout)

  6. Grow & Convert estimates conversion rates for certain CTA locations:
    1. Sidebar: 0.5 - 1.5%
    2. Generic, end-of-post: 0.5 - 1.5%
    3. Pop-ups: 1 - 8%
    4. Sliders and bars: 1 - 5%
    5. Welcome gates: 10 - 25%
    6. Featurebox: 3 - 9%
    7. Navbar: varies
  7. Brafton made design changes for a client that focused on relevant, well-placed CTAs.
    1. Adding CTA buttons to article templates increased revenue by 83% in one month. 
    2. Ecommerce conversion rate nicreased 22% quarter over quarter.
    3. Average order value for blog readers increased 49% quarter over quarter.

Optimize Your CTAs

  1. HubSpot found that anchor text CTAs increased conversion rates by 121%.
    1. Between 47% and 93% of a post's leads ONLY come from anchor text CTAs.
    2. 83% to 93% of each post's leads come from anchor text AND internal link CTAs.
  2. ContentVerve saw a 90% increase in click-through rate by using first-person phrasing: "Start my free 30 day trial" vs. "Start your free 30 day trial."

  3. Helzberg Diamonds saw a 26% increase in clicks by adding an arrow icon to their CTA buttons. (Marketing Tech Blog)

  4. SAP found that orange CTAs boosted their conversion rate over 32.5%. (QuickSprout)

  5. Performable found that red CTAs boosted their conversion rate by 21%. (QuickSprout)

  6. Making CTAs look like buttons created a 45% boost in clicks for CreateDebate. (Copyblogger)

  7. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot)

  8. Neil Patel found that users prefer to learn about the offer before clicking a CTA - placing his CTA above the fold decreased conversions by 17%. (QuickSprout)

  9. Reducing clutter around their CTA increased Open Mile's conversion rate by 232%. (VWO)

  10. FriendBuy increased signups by 34% by adding anxiety-reducing content and explaining key benefits next to their CTA. (Copyblogger)

What works for other people may not work for you - and what works for you may be something no one else has tried. Successful CTAs require a ton of experimentation, A/B testing, and a willingness to keep trying new things, even when you're getting "good" results. "Good" can always be better.

If you like lists of statistics, you might be interested in these posts on buyer persona statistics or lead nurturing statistics.

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