Optimize Your Landing Pages and Homepage For Action

Donny Kemick

The most action-producing pages on your site are usually your landing pages and homepage. That's why it's so important to optimize your landing pages and homepage for performance! You want to have a very solid understanding of what appears above the fold on these pages to ensure the visitor takes action.

Additionally, you should consider:

  1. What is your goal for the page? Is that clear above the fold?
    1. Build trust?
    2. Provide support?
    3. Convert?
  2. Simplicity and clarity are vital. These pages should not induce information overload!
  3. White space is your friend. Use it to highlight important aspects of your pages.
  4. Use consistent messages between your ads and landing pages.
  5. Model what works. The quickest way to beat a learning curve is to find someone who is successful already!!

VIEW MORE STORIES IN Close, Strategy, Design, More, Inbound Marketing

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