As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.
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In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales. Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.
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How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.
Read moreWe've said it repeatedly in our blog posts. Business blogging is a must! It's on the same level as having electric. OK, maybe not that level, but it's really important. That is, if you want to succeed now and into the future. The following are some key benefits of blogging. Print this out. Take it to your leadership and get started with a blogging strategy yesterday!
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Seeing a return on your massive trade show investment comes down to preparation.
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Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark. So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. The following KPIs are broken down by stages of the inbound marketing funnel.
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If you haven't heard of marketing automation, you probably don't actively market your business. Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email. Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.
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If you're getting ready to flip the switch on your inbound strategy for online lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call FrankenSpot, or WordPress with a bunch of plugins and 3rd party tools integrated.
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Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
