Inbound Marketing for Manufacturers Blog

    Donny Kemick

    Donny Kemick

    Founder of protocol 80, and passionate about driving leads for our clients through Inbound Marketing. Father of 3 beautiful girls, husband to my best friend. I love family time, my tractor, and my car when it's washed.



    Recent Posts by Donny Kemick:

    Building a Buyer Persona - Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).

    Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

    Topics: Buyer Persona Manufacturing Smarketing

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Manufacturing increasing website traffic Lead Generation Smarketing

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation inbound marketing guide Smarketing video

    [VIDEO]10 Steps to Starting a Manufacturing Blog

    Video Transcript:

    So, you're thinking about starting a manufacturing blog?

    Don't do it! 

    Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
    and two, you're going to be helping your prospects along the way. It's a complete win-win.

    Topics: Manufacturing increasing website traffic Brand Awareness

    How a Lead is Generated with Inbound Marketing

    When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with Inbound Marketing

    Topics: Inbound Marketing

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: Content Marketing Buyer's Journey Brand Awareness leads

    5 HubSpot COS (CMS) Tips for Improved Efficiency

    HubSpot is great at many things. One of those things is website/blog/email creating with the HubSpot COS. They make WYSIWYG editing extremely accurate and easy to do.

    Deciding Between HubSpot CRM and Salesforce CRM

    When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800 pound gorilla in the CRM market. 

    When you think of marketing automation software, the first name that comes to mind is HubSpot. They are the pioneers of Inbound Marketing. However, they are slowing gaining a following for their CRM product as well.

    Let's take a look at the primary deciding factors for most businesses when comparing these two CRMs.

    How Manufacturers Can Use Content to Reach Prospects (Example)

    With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

    Topics: Content Marketing Manufacturing

    B2B Branding Mistakes: Which One Describes Your Business?

    Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years.

    When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after.  Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand. 

    Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time? 

    You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.

    Topics: Brand Awareness