25 Inbound Marketing Tactics to Increase Brand Awareness

One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that sound like you?

When trying to increase brand awareness, your strongest asset is consistent and relevant exposure. You want your business name to appear where your target audience spends time online to build visibility and encourage engagement.

As with all inbound marketing strategies, your efforts to increase brand awareness shouldn’t interrupt or frustrate your audience. Nobody likes spam. Your content should appear naturally in their feed so they can approach you when they’re ready to learn more.

Here are 25 inbound marketing tactics to help you increase brand awareness.

How Do You Use Inbound Marketing to Increase Brand Awareness?

The different ways in which you can increase brand awareness are broken down into 4 individual sections (click the bullets below to be taken to the corresponding section):

• Content Marketing and Distribution
• Social Media
• Exclusive Offers
• Networking

Content Marketing and Distribution

1.  Regular Content Production

Create new content regularly to improve your SEO and increase your chances of being found online. The more optimized content you produce, the more likely your best buyers will find it during the buying process. Blogging is the easiest way to create consistent content.

2.  Infographics & Visual Content

People still love content that’s easy to look at and even easier to share. Infographics, quick videos, and carousel posts are great ways to highlight key information. With most people using mobile devices, keeping visuals simple, branded, and easy to save helps your content travel further and stay memorable.

3.  Multimedia

Video and multimedia content continue to dominate digital marketing. Short-form videos, webinars, and live streams help your audience connect with your brand in a more personal way. Platforms like YouTube, LinkedIn, and even podcast-style video series make it easier than ever to share expertise and build trust. If you’re not already using multimedia as part of your inbound strategy, now’s the time to start.

4.  Demos, Free Trials, Samples

Nothing gets attention like a free offer. A short demo or trial gives potential customers a firsthand look at what you do and how it can help them. It’s an easy way to build trust and start a conversation. Even something small can make your business more memorable and encourage people to take the next step.

5.  Interactive Content

Interactive content is highly shareable and drives high conversion rates. Quizzes, graders, checklists, and calculators can all add value for your visitors. Not only does this type of content present more opportunities for engagement, it also provides a better UX because consumers feel like they’re getting more involved in the process.

6.  Remarketing

Keep your business in front of visitors who have already seen your site. Remarketing targets prior visitors to keep your name at the forefront of their research. Doing this creates an audience of users who are clearly already interested in your business (based on their prior sessions), and delivers your content to them faster the next time they’re using relevant search queries.

7.  Email Tagline

Make sure to link to your website or blog in your email signature. This is a low-investment, low-effort way to promote your business. HubSpot's email signature generator tool is a quick and easy way to create a visually-appealing branded signature.

8.  Industry Publications

Industry websites, newsletters, and podcasts are always looking for useful content and expert insights. Reach out to publishers or editors to share your perspective or company updates. Getting featured helps you reach new audiences and adds credibility to your brand. It also creates more opportunities for your content to be shared across multiple channels.

Social Media

9.  Frequent Social Posting

You don't have to write a novel every day, but visitors should be able to look at your social media profiles and know you're in business. Plus, the more valuable content you post, the higher the chance of a follower sharing your content.

10.  Paid Social Ads

Paid social ads are still a powerful way to reach new audiences. LinkedIn remains a strong option for B2B companies thanks to its professional targeting tools. Facebook and Instagram ads can also work well if your buyers are active there. A small, well-planned campaign can keep your brand in front of the right people and drive steady traffic to your site.

11.  Podcasting

Podcasts give you a chance to share knowledge and start meaningful conversations with your audience. Hosting your own or joining an existing show helps you discuss industry topics in a more approachable way while highlighting your expertise.

They’re also great for relationship building. Listeners who connect with your perspective are more likely to remember your business and trust your insight when they need help down the road.

12.  Webinars or Live Events

Webinars and live events are a great way to connect with your audience in real time. Use them to teach something valuable, share updates, or start conversations about common challenges in your industry. The live format builds trust and helps your audience see the people and purpose behind your brand.

13.  Polls & Surveys

People like answering questions. You can ask questions in a Facebook post, or you can create a survey directly on X (formally Twitter) or in Instagram Stories. Not only is this a way to quickly and easily gain valuable input from your audience, but it also improves UX by getting consumers more involved.

14.  Hashtags

Hashtags make your content easier to find and connect to larger conversations. Use a mix of branded and relevant industry hashtags to reach people who are already interested in your topic. Keep them simple, focused, and consistent across platforms like LinkedIn, Instagram, and TikTok.

15.  Mentions

Directly mentioning or tagging someone notifies them, literally bringing their attention directly to your post. If they retweet or respond, you can also reach their follower base. Use mentions to call out influencers or other brands (just make sure you're adding value).

Exclusive Offers

16.  Interactive Tools or Resources

Interactive tools like calculators, templates, and self-assessments give visitors something they can use right away. These resources make your brand more memorable by helping people solve small problems on their own.

They also encourage repeat visits and sharing, since useful tools tend to spread quickly. Offering something practical builds trust and positions your business as a helpful source of insight from the start.

17.  Early Access Launch

Offering early access to a new tool, feature, or resource is a great way to build interest. Invite a small group of users to try it first and share feedback. People enjoy being part of something exclusive, and their experience can help shape your final launch while spreading the word organically.

18.  Freebies for Special Customers

Rewarding engaged customers is a simple way to strengthen relationships. Offer small perks or exclusive content to people who regularly interact with your brand or share your content. It shows appreciation and keeps them connected to your business.

19.  Membership Benefits

Giving customers a reason to stay connected helps keep your brand top of mind. Offer free resources, early access, or exclusive updates to subscribers or community members. Small membership perks can make people feel valued and encourage them to stay engaged with your business.

Networking

20.  Guest Blogging

Guest blogging is still a great way to reach new audiences and build credibility. Writing for other reputable sites helps position your business as a trusted voice in your industry. It also creates valuable backlinks that support your inbound strategy and bring more visitors to your website.

21.  Testimonials/Referral Programs

Testimonials and referrals are awesome for B2B industrial and health care marketing because the industry's target decision makers tend to lean heavily on social proof. What better proof than a peer who tried your product/service and found success with it?

Healthcare industry workers are, as you know, quite busy, so you'll likely need to offer perks in exchange for their kind words. Even if you aren’t in a place where you can give tons of money away, there are other referral incentives you can offer to reach your customers' social and professional circles. 

22.  Local/Industry Partnerships

Mutually beneficial relationships with other businesses can have a major impact on your bottom line. If they run into someone who needs your services, you'll get the first referral. We've done it for other businesses in our area, and we've had others refer customers to us.

23.  Community Involvement

Bring your marketing close to home by getting involved in your community. Sponsor local events, get involved with local schools, and host your own events to make your business a household name. Not only will this spread the word about your company, but it will do so with a positive connotation because of your service.

24.  Join Your Chamber of Commerce

Chambers of Commerce aim to promote local businesses and stimulate the economy. You'll be added to their website, get notifications about events, network with other local businesses, and take part in additional opportunities to build brand awareness.

25.  Collaborative Content or Co-Marketing

Partnering with another business or industry expert can expand your reach and strengthen credibility. Create joint blog posts, videos, or webinars that offer real value to both audiences. Working together helps both brands build awareness and connect with new potential customers.

Increase Brand Awareness the Inbound Way

Keep in mind that these are only suggestions. If you find other tactics that work better for your business, use them. Increasing brand awareness takes time, effort, and a lot of testing to see what connects. Results won’t happen right away — very few pieces of content take off instantly, and building your online presence is always a gradual process.

Whatever approach you take, do it the inbound marketing way: by adding value, educating, and most importantly, by delighting your target audience with all the unique content your business has to share!

Build Your B2B Brand Awareness Strategy

Ready to put your ideas into action? Download our free guide, 4 Steps to Build a B2B Brand Awareness Strategy, and start creating a plan that fits your business.

(Editor's note: This article was originally published in April 2018, and has recently been updated.)