INBOUND MARKETING BLOG

Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

• By Christopher Michel

How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.

Brainstorming B2B Blog Post Ideas - People DO Care

• By Donny Kemick

Social Media for Medical Device Companies: Where to Plant Your Flag

• By protocol 80

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?

How to Market a SaaS Business | Medical Technology Marketing

• By Christopher Michel

Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

5 Great Elements of Digital Marketing for Medical Devices

• By Christopher Michel

Increasing website traffic is the second-highest priority for companies using content marketing.

Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

• By Christopher Michel

Healthcare Technology SEO: 5 Tips For A Successful Campaign

• By Zachary Ware

In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.

Generating Leads When Healthcare Tech Trade Shows are Canceled

• By Christopher Michel

Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.

Developing an Inbound Marketing Plan for Healthcare Tech

• By Christopher Michel

The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.

6 HubSpot CRM Features You Probably Didn’t Know About

• By Holly McCully

The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies).