INBOUND MARKETING BLOG

5 Signs Your Manufacturing Branding is a Waste of Money

• By Josh Curcio

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

How I Tackled the Google AdWords Certification And Survived (+ Tips)

• By protocol 80

Easy, Not Sleazy: Increase Your Website Traffic With Inbound Marketing

• By Adam Vosler

We like to call inbound marketing the feel-good way to getting people pumped about your product. Psyched about your services. Bonkers about your brand.

How To Increase Website Traffic With a HubSpot Inbound Marketing Cert

• By protocol 80

I transitioned to marketing at protocol 80, Inc. from a parallel universe: journalism. For a long time, I was a newspaper writer and digital communicator covering local politics, crime, education, and interesting features. My style now is inbound marketing, where content is king and our B2B client companies rule. In this universe, I’m a part of helping our clients (and ourselves) increase website traffic and drive sales leads through creating and promoting remarkable online content.

How Social Media Can Increase Your Website Traffic

• By protocol 80

If you’ve ever asked yourself or members of your team, ‘How can we get more website visitors?,’ you’re not alone. In fact, increasing website traffic is often a main problem. And one of your solutions can be social media.

How to Get More Leads by Triggering Buyer Emotions

• By protocol 80

Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

Can I Implement Inbound for Multiple Buyer Personas at the Same Time?

• By Donny Kemick

If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...

Do my buyers fit the inbound marketing model?

• By protocol 80

I remember having a hard time explaining to my 80-year-old father (an all-around smart, mentally with-it guy) what I do as an inbound marketing writer. “Bond marketing?” he asked, excited like a dog waiting for someone to throw a tennis ball, thanks to his fascination with the stock market and wealth management.

Do I need to redesign my website for inbound marketing to work?

• By protocol 80

You’ve jumped into the inbound marketing world. A logical question is probably burning through your head: “Should I redesign my website?” Well, that depends.

How to Avoid Spending All of Your Time With Your Inbound Marketing Agency

• By protocol 80