INBOUND MARKETING BLOG

Buyers Have Changed - Your Marketing Better Follow Suit

• By Donny Kemick

It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...

A Story of a Successful Use of Facebook for Public Relations

• By Josh Curcio

Using Facebook in a PR situation.

Inbound Marketing Articles for Your Reading Enjoyment

• By Josh Curcio

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/

Why Manufacturers Fail at Lead Generation

• By Josh Curcio

Manufacturers must start thinking about how they generate leads online.

We're Back From The Inbound 2014 Conference

• By Donny Kemick

You may (or may not) have noticed that last week was pretty quiet here. We weren't on vacation! Josh and I traveled to Boston for the Inbound 2014 Conference. It has been a couple of years since we attended this conference and boy has it grown! The first time we attended the conference had about 1500 attendees. This time, there were 10,000!! The effectiveness of Inbound Marketing is real and the droves of marketers that are trying to get involved is a telling sign of that. This year the conference was held at the Boston Convention and Exhibition Center, which was a significantly larger venue than the last time we attended. Needless to say, I wish I would have worn a pedometer because we walked a ton. The building is enormous and the sessions were spread out across the building in different rooms. There was 30 minutes between each session to ensure that attendees had sufficient time to get around the building. Pick Your Programming The conference worked much like I wish television ...

Be Smarter Next Monday Than You Are Today

• By Donny Kemick

Is Blogging Still Important?

• By Josh Curcio

Marketers who have prioritized blogging are 13x more likely to generate a positive ROI

Turn A Blog Post Into A Podcast - Content Marketing Multiplier

• By Donny Kemick

I'm a big fan of getting more mileage from my efforts. Who isn't? Because time is always against us in business, we need to jump on any opportunity to save it! Last week I wrote about turning a blog post into a video and what the content marketing multiplier is to me. This week I'd like to discuss a way to turn a blog post into a podcast. What's a Podcast? First, a brief description of a podcast. According to Wikipedia, a podcast is... a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device The most common form of a podcast is audio. There are tons of them. As the definition above indicates, your blog posts would become a series of regularly released audio files through one of the many podcast platforms, such as: iTunes SoundCloud TuneIn If you were nervous about how you'd look in a youtube video, a podcast will be right up your alley. Because it's just ...

An Example of Why You Should Use an Email Marketing Platform

• By Josh Curcio

Email marketing is a great way to stay top-of-mind with your current customers, past customers, leads, etc. These are individuals that want to hear what you have to say, however you must continue to add value or else they will unsubscribe from your list. Many businesses have considered email marketing platforms, but still tend to send email from an internal source such as Outlook. There are many reasons that businesses should be using a 3rd party platform such as Mailchimp, but today I am going to show an example of just one.