Inbound Marketing Meeting Agenda - Content Marketing Brainstorm Session
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August 26
August 22
1 Thing You Must Have for Inbound Marketing Success
1 Thing You Must Have for Inbound Marketing Success
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August 22
4 Great Articles You Should Read This Weekend
Holy cow, it's Friday! What a week it's been. We hope you've been on your hustle game, getting better and finding much success in whatever you do. Sticking with that theme, here are some of our favorites from around the web this week. Spend some time getting better this weekend by giving these a read. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page As with anything else in life, there are some scientific considerations when it comes to increasing website conversions. This article touches on 5. Number 4 in the list is one of my favorites because I don't feel like it's used enough. Pointing out what you will miss out on if you don't take the desired action (conversion) can be very powerful. Called consumer FOMO (not mofo), fear of missing out can be a great motivator to get someone to download a resource on your site, request a sample or sign up. Article by Jordan Kasteler Most Popular Digital Marketing and Online Advertising Metrics One of the biggest ...
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August 22
Having Clear Desired Outcomes Makes Blogging Easy
Blogging and writing educational content for a website is often looked at as a dreaded task. It's on par with many people's excitement to go for a run after work! The problem is, much like the run, you know you should be doing it, but you still don't. If there's one thing that will truly help you start and continue blogging on a regular basis, it's having clear outcomes you are trying to achieve from blogging. I don't mean the general outcome of more website traffic. I mean specific outcomes. Notice I said outcomeS, plural. Increasing website traffic might be one of your outcomes, but you should be more specific than that. When it comes to website traffic, your outcome should be more along the lines of increasing organic search traffic from Google, for a specific list of keywords, by a specific percentage, over a specific period of time. If your outcome is to get more website traffic, you've succeeded if you get 1 more visitor than you did last month. That's not success. Defining ...
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August 20
Small Business SEO and the Impact of SSL Encryption
Some of our clients have had some questions about the recent news of SSL affecting SEO. Keep in mind, for a small business SEO strategy, any impact can help. Given that, it is important that we clarify a few things regarding this topic using the least amount of tech talk that I can. Hopefully this will help some SMBs have a general understanding and get the process rolling if they haven't already.
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August 20
Generate, Then Guide Leads Down Our Sales Funnel
On the web, we have a unique opportunity that doesn't exist with traditional, interruption marketing. We can not only generate, but also guide leads down our sales funnel and score them into a qualified lead that sales can work to close. This aspect is often overlooked with small businesses looking to generate leads online. It's just as important to help guide newly generated soft leads down your sales funnel based on where they are in the buyer's journey for your industry. Let's briefly talk about this notion of a buyer's journey and how it impacts the sales funnel. Every consumer, whether B2B or B2C has a common set of steps that they take from the time they identify that there's a problem or desire that they have to the time that they make an actual purchase. Inbound marketing allows us to market to our leads based on where they're at in the buyer's journey. I plan to write more detail on the buyer's journey in the future, but for now this simple explanation will suffice. We can ...
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August 15
4 Inbound Marketing Articles You Should Have Read This Week
Holy smokes! It's Friday already! Here're some inbound marketing articles you should have read this week: The 5 Biggest Content Marketing Lies - Inc. This is a quick read and well worth the time. John Hall hits on 5 very common misconceptions about content marketing and does a good job of clearing things up. As a teaser, my favorites are "Content marketing is just a buzzword" and "If you create it, they will come". Author: John Hall 8 Blogging Rules You Should Probably Ditch - Search Engine Watch Still not blogging for your company? That's a shame. You're missing a huge opportunity... Maybe this list of don'ts will help you get started on the right foot. They actually take blogging and make it easier. Already a blogger? Great! You're probably already following what Salma Jafri lists, but it's worth a double-check. Author: Salma Jafri 3 Components Every Value Proposition Must Have - JillKonrath.com With content marketing being such a useful tactic in your inbound marketing strategy, ...
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August 15
How To Find Out Who Is Using Content Marketing In Your Industry
I bet you've said it... yep, you. You've made the dreadful mistake of saying no one in your industry (competitors, vendors, etc...) use content marketing yet. No one baits in high quality prospects with valuable content they've written in hopes of generating leads... OH REALLY!?!?!?!? I'd be willing to bet with a little Googling we can prove you wrong. You just need to know how to start looking. Here's a quick way to do some competitive research on who is using content marketing in your industry.
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August 14
Are Bad Inbound Links Killing Your Website?
Does your website have bad inbound links that are killing your SEO?
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August 13
Sales Down? Start Generating Qualified Leads With Marketing!
The first step to solving a problem is recognizing you have one. The second step is identifying the exact problem you have. If your sales are off, inconsistent or non-existent you may think you have a sales problem. This is often not the case at all. Most likely, you have a marketing problem. By most definitions of marketing, your efforts should generate leads for your sales process. Could the same person at your small business be in charge of both processes? Yes. Especially for a small business. If your sales are struggling or you are simply looking to increase your market share, you need to refine your sales process, but you absolutely MUST focus your efforts on generating qualified leads through your marketing efforts. You may have the best closer in the business working for you, but if this salesperson gets garbage leads sent to them, they won't be the closer they could be. Some Signs You Have A Marketing Problem It Seems Like No One Is Buying Right Now Someone is buying. They ...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
