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September 10

6 Steps In Inbound Marketing To Getting Buy-In For An Initiative

So you're convinced that inbound marketing is definitely how you should focus your company's marketing efforts, but you have an up hill battle in front of you to get management and the rest of the company on board. Fear not. It is possible! Getting buy-in for an inbound marketing initiative is all about planning. Here're the 6 steps in Inbound Marketing to succeed! Step 1 - Arm Yourself With Data The greatest advantage that inbound marketing has over traditional, interruption-based tactics is that it is highly measurable. If you want to measure it, it's probably possible. Use this to your advantage! The data available is undeniable when it comes to showing the effectiveness of inbound marketing. Some examples: Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012) 83% of marketers indicate that social media is important for their business. (Source: Social Media ...

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September 05

Your Weekend Reading List - 9/5/2014

Here're the articles you missed this week that will help you grow your business and succeed! Start your Monday with more knowledge than you had on Friday by finishing your weekend reading list! How The Most Successful People Prioritize Lindsay Kolowich of HubSpot Software hits the nail on the head when it comes to being a "Yes, yes, yes" person. As she points out it can be exhausting. We need to focus on what the top priorities are and try not to get off track. The same applies to making decisions about your marketing efforts. It's easy to cave to the newspaper ad rep or the radio station sales person when they are sitting across from you, but you have to learn to say no and invest in marketing channels that have measurable results, like Inbound Marketing. How Content Curation Helps You Win Sales In this article based on an interview with Matt Heinz, written by Michelle Davidson of Rain Today's, Rain Maker Blog, Heinz reveals a great truth about curated content. Most readers don't ...

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September 05

Turn A Blog Post Into A Video - Content Marketing Multiplier

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...

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3 Ways to Use Google Analytics Demographic and Interest Data

Who is visiting your website?

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September 03

How To Plan Your Inbound Marketing Strategy

Graphic By HubSpot Software - http://www.hubspot.com/inbound-marketing

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August 29

5 Articles from the Week for You to Enjoy - Curated Goodness

It's Labor Day Weekend. Here are some great articles you can read over the next few days! The PPC Search Network Campaign Launch Checklist This is a comprehensive list of things you need to be sure are in line before just jumping into a PPC campaign starting with building an account all the way through tracking. Author: Pauline Jakober Why Dark Posts Are the Best Facebook Advertising Strategy Right Now A "Dark Post" is a tactic of using new feed style ads, but they are not actually published on the news feed of your Facebook page. This article explains why it is a good strategy (for the time begin) and how Dark Posts actually work. Author: John Jantsch US CMOs Rank Their Biggest Concerns Find out what tops the list of concerns for US Chief Marketing Officers. I found it interesting that only 13% of the respondents answered "Aligning Marketing with the Overall Business Strategy" as their biggest worry. I'm sure that this is greater for small businesses that have a marketing budget and ...

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Your Buyer Is Smarter Than They Used To Be

While I'm sure your buyers are not experts on what you sell, they are without a doubt, smarter than they used to be, say 3-5 years ago. We live in an era where just about anything you want to learn about can be found online. Buyers don't blindly call sales reps based on referrals anymore. They still call the rep, but only after they've researched the company, their solution and the specific rep. Even if you rely solely on referrals for new business you still have to have an effective web strategy, because they want to know you before you know them.

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August 29

Labor Day 2014

Labor Day is upon us! How much do you actually know about labor day? Here are a few pieces of info we thought were interesting. Please feel free to download and share.

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August 28

The Difference Between a Blog Post and a Page

Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.

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Create The Perfect Homepage For 2014-2015

The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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