INBOUND MARKETING BLOG

What is Ongoing SEO and Why is it So Important?

• By Sara

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

The 5 Best Inbound Marketing Articles From This Week

• By Donny Kemick

My oh my was it a good week for getting some inbound marketing education! Here are the 5 best inbound marketing articles from this week: How To Repurpose Marketing Content The incorrect assumption by many small businesses that are just getting started with content marketing, that all of their content has to be unique keeps many SMBs from getting started. While you certainly need a good volume of unique content, you should also have an ongoing effort to repurpose the content you create. For example, you write a series of posts on your blog surrounding a certain topic. Could you combine those posts into a longer form piece of content like an ebook? Could you take an ebook that you've created and do a youtube video or infographic on the topic? Additionally, you have the option of updating a piece of content you've previously written to account for industry changes. The bottom line here is that you can re-use your content assets online and offline. Article By WH & Associates in Los ...

Model The Best LinkedIN Company Pages

• By Donny Kemick

New Website Launch - Bradford Ecumenical Home

• By Josh Curcio

We are excited to announce that a new website was launched for the Bradford Ecumenical Home in Bradford, PA. The website is now easier to navigate, it' mobile friendly and also accepts online admission and career applications! Please take some time to check out the site by going to BEHCR.com.

The Path To A Small Business Website Conversion

• By Donny Kemick

A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or downloading a valuable piece of content to submitting an RFQ (request for quote), making a donation or completing the buying process through ecommerce. To make your website a lead generating machine, you need to understand the path to a small business website conversion. Step 1 - Quality Website Traffic If you want to generate quality leads, you need quality website traffic. Yes, quantity can be important, but the quality is even more important. We tell our clients that it would be better to have 1000 quality visitors that are actually interested in their offering than have 2000 visitors that have little to no interest in their offering. Through small business SEO, search engine pay-per-click advertising and/or social media paid advertising, you can really hone in on your ideal buyers and generate quality ...

Search Engine Visibility Alone Is Not Enough

• By Josh Curcio

Increase revenue, not visibility.

4 Great Web Marketing Resources This Week

• By Donny Kemick

Head into the weekend with some great web marketing resources! Here're some gems we came across this week: 5 Simple Acts to Take Right Now In this article by John Jantsch of Duct Tape Marketing, Jantsch touches on the fact that for many small businesses, the summer months are a bit slower. Whether it's because so many people take vacation or your business has a natural, cyclical dip in the summer, it's a great time to broaden your perspective a bit and do some thinking/planning. Even if you're not slow right now, it's time to start planning for 2015. Don't wait until March of 2015 to start.... 5 Secrets of Lead Generation in Social Media You Never New (INFOGRAPHIC) Ya know how you always put off using social media for your business? Digital Marketing Philippines put together this excellent infographic and write up on lead generation through social media that should help you change your viewpoint. They touch on Facebook, Twitter, LinkedIN, Pinterest, Instagram and YouTube. Don't like ...

How To Start Using Twitter As A Small Business

• By Donny Kemick

Most small businesses that we work with have not taken a social media step beyond Facebook. Most have only used Facebook because they are using it personally. Many have created a Facebook business page for their company but rarely, if ever use it. Facebook is not always the best place to focus, but because they already "know" how to use Facebook, that's where they start. Twitter is often overlooked by small business owners because they don't use it personally. If they were already on Twitter and had "figured it out", chances are they would have a business Twitter profile as well. This post aims at removing the "figuring it out" step that so many business owners put off.

Google Pigeon Update - Affecting Local Search

• By Josh Curcio

If you aren't involved in marketing or the search world, you probably haven't heard much about the "Pigeon Update" which was an update to Google's search algorithm, primarily affecting local search. The update took place roughly 1 week ago (24th of July), so by now you may have noticed a difference if you pay attention to your web metrics.

Effective Inbound Marketing Is NOT A Project

• By Donny Kemick

The majority of our clients are small businesses with no full time marketing staff. In fact, many do no marketing at all. That's why when they look to redesign their website and improve their SEO, they look at it like a project. They think they will give it their focus for a couple of months and it will be behind them, "running" in the background, "hopefully" generating leads for them. Like most things in life, effective inbound marketing, the kind that generates leads and helps to grow a business, is not a project that you do once, and then set it and forget it until the next time you decide to focus on it. Effective Inbound Marketing Is Not A Ron Popeil Product Inbound marketing should be an ongoing effort that is on any business owner or executive's regularly reviewed processes. Why? Because you won't always be able to rely on those core clients that pay your bills. When one of them goes in a new direction and picks your competitor over you, do you want it to be because they did a ...