Inbound Marketing for Manufacturers Blog

    2021 Virtual Trade Show Marketing Ideas

    As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.

    Topics: Strategy Attract B2B trade show strategy

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Delight Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    How to Know When It's Time to Modernize Your Website

    In today's high-speed world, a website can feel outdated a month after it's redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your site outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.




    Topics: SEO Websites Attract

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags

    How to Solve Your B2B Brand Awareness Problem

    In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.

    Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

    Topics: Attract B2B Blogging Analytics Delight Inbound Marketing Services Brand Awareness Lead Scoring Statistics Inbound Sales Advertising Search Engines digital marketing

    5 Reasons You Don't Use the Inbound Marketing Process at Your Business

    One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

    Topics: Strategy Lead Nurturing Attract B2B Inbound Marketing Inbound Marketing Services B2C

    4 Reasons To Start Business Blogging Yesterday

    Blogging-For-Inbound-Marketing-by-protocol-80

    We've said it repeatedly in our blog posts. Business blogging is a must! It's on the same level as having electric. OK, maybe not that level, but it's really important. That is, if you want to succeed now and into the future.

    The following are some key benefits of blogging. Print this out. Take it to your leadership and get started with a blogging strategy yesterday!

    Topics: Attract Blogging

    Brainstorming B2B Blog Post Ideas - People DO Care

    Topics: Close SEO Attract Content Marketing

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    8 Easy Ways to Know if Your Website is Optimized for B2B SEO

    Search Engine Optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

    Topics: SEO Websites Attract