Inbound Marketing for Manufacturers Blog

    How to Prepare a Google Ads Agency to Manage Your PPC Account

    Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly.

    However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

    Topics: PPC Attract Landing Pages

    10 Questions to Ask Your Google Ads PPC Agency

    Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences.

    We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies.

    In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract Inbound Marketing

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    What Are Lead Generation Landing Pages? | B2B Website Strategy

    "What are landing pages, and why are they important to us?"

    You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

    Topics: SEO PPC Convert More Attract Content Marketing Inbound Marketing Search Engines

    Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

    How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

    Topics: SEO Google PPC Social Media Strategy Attract increasing website traffic Brand Awareness Domain Authority Search Engines Keyword Research Links

    How to Check if Your Website Is B2B SEO-Friendly: 8 Easy Ways to Know

    Search engine optimization (SEO) is the key to earning relevant traffic for your website.

    If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

    Topics: SEO Websites Attract

    Increase Organic Traffic With 'Boring' Industrial Content Marketing

    Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

    Topics: SEO Google Social Media Buyer Persona Strategy Lead Nurturing Email Marketing Attract B2B Content Marketing Blogging Marketing Automation Buyer's Journey Manufacturing Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads youtube Domain Authority Search Engines LinkedIn Healthcare Technology Marketing Keyword Research Links SaaS

    SEO vs. Inbound Marketing: What’s the Difference?

    Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.” 

    Topics: SEO More Attract Inbound Marketing

    12 Buyer Persona Statistics That Prove Their ROI

    Topics: Buyer Persona Strategy Attract Inbound Marketing