Visibility is an earned resource. You can earn visibility by writing valuable & high-quality content, actively sharing your content on social media and other outlets, and engaging with your followers and influencers. Feel like you're already doing all that and getting nowhere? Try these modern marketing tricks (read: best practices) to increase your visibility online.
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I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure out how to use a regular laptop. This completely blew my mind. I went through school using those chunky laptops that were as thick as a textbook and weighed as much as a five-year-old. First I realized: I am officially an old person, this is what it's like to be out of touch. Next I realized: the clients we work with didn't even have computers at school when they were growing up.
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"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double down on the "shady, half-arsed" connotation of the word "cheap." "Cheap" should bring to mind the image of a used car salesman with a combover and greasy mustache. That's the equivalent of what you'll get when you search for cheap SEO. "Affordable," on the other hand, implies low cost, but you retain a measure of quality. SEO can be affordable - high quality, no penalties, and the ROI will return what you initially invest (plus a lot more).
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We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the oven... (I can tell you right now that last one's not gonna stick.)
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Everything can be broken down into a science - even advertising.
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Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.
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What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...
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I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”
Read moreAn Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:
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Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
