INBOUND MARKETING BLOG

Is Business Blog Planning the Same Thing as a Content Strategy?

• By Adam Vosler

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80

Blogging Best Practices: Best Places to Lurk Online (for Research)

• By Adam Vosler

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

Copy Tips at INBOUND 17: Be a Storyteller and Still Believe in Science

• By Adam Vosler

Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.

What Makes a Content Marketing Strategy Successful AND Fun?

• By protocol 80

Do you like clowns? I do. Truth be told, I work with a guy (above) who’s worked on the side as a birthday clown.

Copywriting Tips at Inbound 2017: Taking on Science and 'Sweatshops'

• By Adam Vosler

I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru, you can relate.

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

• By Adam Vosler

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness.

How to Update and Republish Your Outdated Blog Content

• By protocol 80

Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

• By protocol 80

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.

Blogging: It's Not About You

• By protocol 80

Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog: It's not about you. I Wanna Talk About Me, Me, Me… When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts. We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity. P.S. - These people are also known as your buyer personas. They’re kind ...