INBOUND MARKETING BLOG

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

• By protocol 80

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

How to Write a Manufacturing Blog Post

• By protocol 80

You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is. Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

• By protocol 80

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

Blogging Best Practices: How to Research Your Topic Efficiently

• By protocol 80

Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

Is Business Blog Planning the Same Thing as a Content Strategy?

• By Adam Vosler

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80

Blogging Best Practices: Best Places to Lurk Online (for Research)

• By Adam Vosler

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

Copy Tips at INBOUND 17: Be a Storyteller and Still Believe in Science

• By Adam Vosler

Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.

What Makes a Content Marketing Strategy Successful AND Fun?

• By protocol 80

Do you like clowns? I do. Truth be told, I work with a guy (above) who’s worked on the side as a birthday clown.

Copywriting Tips at Inbound 2017: Taking on Science and 'Sweatshops'

• By Adam Vosler

I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru, you can relate.