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The Importance of Keeping Your Blog Fresh

I know from personal experience that keeping your blog current with quality information that people want to read is difficult. Our days are filled with several things that make it difficult to make your way to your blog...unless your job is blogging of course. But, in an article on Search Engine Guide called "How to Kill a Blog in 10 Days" Jennifer Laycock discusses the importance of keeping up with your blog. Readers are anxious and can easily forget about you if you are not posting to your blog on a regular basis.

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How Your AdWords CPCs Relate to Large Corporations

An interesting discussion at Web Master World and SEO Roundtable mentions that large corporations are making AdWords unaffordable for the small business user. Do they do this on purpose or is it an accident? One contributor says that chances are these large corporations have fired their SEM firm and a large number of keywords are being bid on without the knowledge of the company. I am sure this happens in some instances...but my guess is that it is not the common practice. Another user mentions that ROI does not matter to these large companies...maybe that is true. I am sure that holds viable for some advertisers. "Just bring the traffic, it doesn't matter what it costs." Again, probably not the norm but it does happen.

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Free Links Anyone?

Web Marketing Today posted an interview Aaron Wall from SEO Book and Ralph Wilson. Aaron discusses strategies for getting free, quality links to your web site as well as the importance of keeping your blog on-site as opposed to using a free off-site blog such as blogspot or wordpress. Building quality links is an important part of improving rank within search engines, so the more free quality links the better!

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Alt Attributes and SEO...Do They Help?

In my personal opinion a 100% answer is up in the air. I do believe they help to a point, but not to extreme measures. Two things I consider regarding alt tags are universal search results and usability. Adding an alt attribute can increase chances of having it listed within universal search results and also provide a short description of the picture for users. Well, Search Engine Roundtable conducted a survey asking SEO professionals whether or not alt tags improve search ranking and 80% of the respondents say 'yes' and 20% 'no'. I guess I am not surprised by the results, but would have thought the 80% would have been slightly higher. We can't agree on everything, right?

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What's in store for Online Advertising in 2009?

So we are experiencing tough economic times. Everything must be losing money at this point right? Well according to eMarketer online ad spending will increase in 2009. Why would companies put more money into advertising if shoppers have less money to spend?

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Lower Your PPC Costs and Have Fun Doing It

Nobody wants to pay high PPC costs if they don't have to, right? There are certain circumstances out there where cost doesn't really matter, but for the most part we keep a close eye on our PPC budgets...especially when dealing with small business SEM. Diana Adams from Search Engine Guide has written several posts regarding strategies used to keep your PPC costs down. I hope the key takeaway for all of the readers was...drum roll...NEGATIVE KEYWORDS.

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Antivirus on a Mac? Sign me up!

For the first time since the release of OSX, Apple now recommends installing antivirus software on your computer. I am a Mac user in my personal life...and I for one had not yet installed any form of antivirus software on mine; why install the unnecessary? No that is not a shot at Windows...well maybe it is. After hearing the news that Apple now recommends installing it I went out and grabbed ClamXav and installed it right away. It is not the fastest program out there, but it is free and I am cheap. We all knew that the day was coming that our beloved Macs would be prone to viruses, so why hadn't we installed them before? There is still time to install just to be on the safe side. Check out the Apple recommendation here which also includes several options for an antivirus solutions.

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SEMPO at NASDAQ

December 1st will be a good day for the SEO/SEM world. SEMPO (Search Engine Marketing Professional Organization) will be ringing the bell at NASDAQ. Although I will not be attending, I am excited that someone representing the SEO/SEM field is going to be front and center for such a noteworthy event. The more opportunities we get in the spotlight, the more people will understand that our work is important and valid. I wonder when I will get to ring a bell at the stock market...I have high hopes that it will be soon!

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World Usability Day is Finally Here!

If you are like me, you wait all year for World Usability Day to come...the wait is over! OK, maybe it is not my favorite day of the year but I do think it is a good day. It was pointed out to me in a post on the Crea8pc site called 'The Shots Heard Around the Search Marketing Industry Will Bang Better with Usability.' As mentioned in the article, many people in the search engine optimization let usability fall to the wayside because their goal is to get people to click on the site. My personal opinion is that usability is just as important as the traditional SEO procedures because, A. it increases the likelihood of a conversion and B. a quality web site has more link potential...I consider quality web sites to be user friendly. When I analyze a site to find ways to make it search engine friendly, I always have ideas that would enhance the usability of the site, so why not take a note and suggest the change?

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A protocol 80, Inc. Addition

Me. You don't know me yet, but you will. I have recently joined the p80 team so I wanted to take a minute to introduce myself. The SEO/SEM industry has become a true passion for me. I started my career at an SEO/SEM firm called IMPAQT working with Fortune 500 companies. A large portion of my time was spent on a well known financial company performing SEO and PPC services. I am excited to have the opportunity to help small businesses get noticed in the crowded search engine world. It is often difficult for a small business to afford the SEO/SEM services of a large firm, but we are able to offer services that can fit into a small business marketing budget. Look for future posts from me keeping you in the SEO/SEM loop!

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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