protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

B2B

Inbound Marketing Services: 12 Questions To Ask A Potential Provider

There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while...

protocol 80 · May 2026
Read →
SEO

What Is B2B Inbound Marketing & Why Does It Matter?

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, w...

protocol 80 · Apr 2026
Read →
Email Marketing

6 Pre-Trade Show Email Templates You Should Be Sending

It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be gene...

Holly McCully Jobe · Mar 2026
Read →
Strategy

5 B2B Marketing Trends to Follow (or Avoid) in 2026

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

protocol 80 · Feb 2026
Read →
CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
Read →
SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
Read →
SEO

What Is Inbound Marketing? (And Why It Still Works in 2026)

Inbound marketing has been declared “dead” so many times it should have its own obituary section on the internet. SEO is doomed. Organic social media is toast. AI is replacing ever...

Holly McCully Jobe · Dec 2025
Read →
Buyer's Journey

Sales and Marketing Alignment Stats That Count in 2026

There’s no “I” in team, as they say. That mindset shows up fast when you look at how sales and marketing shape the flow of a business.

protocol 80 · Nov 2025
Read →
Strategy

25 Inbound Marketing Tactics to Increase Brand Awareness

One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that s...

protocol 80 · Oct 2025
Read →
Websites

Steal These B2B Blog Ideas and Examples for 2025 (Not Literally)

If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but strug...

Adam Vosler · Oct 2025
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.