Inbound vs. ABM: A Deep Dive into Best Practice
Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.
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November 21
September 16
How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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August 31
Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing
Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.
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August 25
Over-optimization | When SEO Goes Sour
From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
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July 27
Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan
A new quarter. A fresh start. Time to try new things and attract new business.
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July 26
Perspective: Inbound Strategy for B2B Companies
Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.
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July 17
How to: Build a B2B Website Strategy That Scores Leads
“Our company has a website.” You may have a problem if that’s all you can muster when someone asks you about your online marketing strategy.
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May 26
How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps
There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.
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March 17
10 Questions to Ask Your Google Ads PPC Agency
Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.
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February 03
[DATA] Why You Must Invest in Digital Marketing -- & Stick to It
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
