As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.
It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.
As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?
Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.