HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, held during HubSpot’s annual INBOUND marketing conference Sept. 2-5, 2025, in San Francisco – and, boy, do we have news to share with you.
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Marketing requires a significant amount of time and effort. While there are tools available to help maximize your effort, you might still hesitate to use them - how much does inbound marketing actually cost?
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Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encouraging certain behaviors at key decision points.
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Ever bought one of those giant bags of chips that looks like it's about to explode with greasy, salty goodness? Alas, when you tear open the bag, you find out 65% of it is ... air. Nothingness. A ruse. You're irritated, but you eat the chips anyway because you already spent the money. You move on with your life, and vow to never again be a sucker for the illusion of value. You may have heard similar sob stories (metaphorically speaking) about SEO for B2B companies. The good news is, if you educate yourself on what SEO work should look like and then partner with the right agency, there'll be nothing to get salty about. SEO, or search engine optimization, is a method of organically attracting more attention from potential buyers and Google search rankings. It's an awesome way to lower your B2B customer acquisition cost vs. pay-per-click advertising (PPC). Assuming you're going to outsource SEO services instead of attempting the work in-house, let's set some proper expectations for the ...
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Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers in the industrial or manufacturing world.
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As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
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As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is another more prominent tool to consider, particularly in evaluating its return on investment: HubSpot.
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You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?
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In business, we frequently ask what the ROI is of an investment of time/money. We want to know that if we spend $100, we're getting at least $101.00 back from it. That is a really conservative return, but you get the point. We don't want to spend money without making it back, plus some.
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“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
