INBOUND MARKETING BLOG

What Makes a Well Designed Industrial Website? [B2B Examples]

• By protocol 80

You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')

• By Donny Kemick

If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.

HubSpot CMS vs. WordPress: Best Content Management System 2024

• By protocol 80

If your content is the foundation of your business website, the CMS is its backbone.

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

The Power of Content Mapping in Social Media and Blogging Strategy

• By Mayva Sturzenbecker

From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. ABM: A Deep Dive into Best Practice

• By protocol 80

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.

Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing

• By protocol 80

Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.

Over-optimization | When SEO Goes Sour

• By Christopher Michel

From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?