INBOUND MARKETING BLOG

The Power of Content Mapping in Social Media and Blogging Strategy

• By Mayva Sturzenbecker

From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. ABM: A Deep Dive into Best Practice

• By protocol 80

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.

Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing

• By protocol 80

Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.

Over-optimization | When SEO Goes Sour

• By Christopher Michel

From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

• By protocol 80

A new quarter. A fresh start. Time to try new things and attract new business. How will you do that?

Perspective: Inbound Strategy for B2B Companies

• By Holly McCully

Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.

How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps

• By protocol 80

There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.

10 Questions to Ask Your Google Ads PPC Agency

• By Josh Curcio

Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.