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July 21

How to Sell Inbound Marketing to Your CEO

This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview. "Digital marketing ... is it worth it?" CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you. But now you’re convincing them of something new and exciting. You want them to adopt inbound marketing as the company’s primary B2B marketing strategy.

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May 24

How Ignoring On-Page and Technical SEO Undermines Your Business

Did you know that by ignoring on-page and technical SEO, you could be severely hurting your website traffic? And when your traffic decreases, so does your potential to create leads and drive new sales.

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April 30

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.

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April 20

5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.

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April 13

10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)

There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

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April 05

Checklist for Hosting a Webinar in B2B or Manufacturing

In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

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February 18

Trade Show Marketing: The Transition to Digital Marketing

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

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February 17

10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).

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February 17

Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona

If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.

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January 21

Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

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