What Does It Mean to Qualify a B2B Lead? (& How to Do It)
You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
Read moreYou have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
Read moreAre there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.
Read moreIn-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.) But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.
Read moreInbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.
Read moreWhether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
Read more"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.
Read moreToday's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
Read moreIf your content is the foundation of your business website, the CMS is its backbone.
Read moreEveryone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
Read more