Inbound Marketing Blog by protocol 80 | Inbound Marketing (28)

July 16

Web Marketing Without Content Is Like Fishing Without Bait

By Donny Kemick

As web marketers, we're constantly pushing the need to generate valuable content as a means to generate leads. While clients technically "get it", they are still reluctant when it comes to actually doing it. They may update their contact page when someone new gets hired or the history page when another year passes by, but the creation of value added, lead-generating content is simply not an area of ongoing focus. This is despite the fact that 9 out of 10 clients are looking to increase leads/sales/profits online.

July 11

3 Great Web Marketing Resources for You This Week

By Josh Curcio

We hope that you had a great week, but it is about time for the weekend. You know what that means right? YES...you should read some great web marketing articles before your mind enters weekend mode! Because there are so many out there, we've narrowed it down to these 3. Check 'em out!

July 02

3 Great Web Marketing Resources This Week

By Josh Curcio

Even though it's a short week...we managed to find some great web marketing resources for your reading pleasure.

July 02

What is a Website CTA?

By Josh Curcio

Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

June 20

4 Great Web Marketing Resources This Week - Curated Goodness

By Donny Kemick

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...

June 20

Web Marketing Success Requires Time And/Or Money

By Donny Kemick

Like most things these days, you get what you pay for in time and/or money with web marketing. We get inquiries from time to time from solopreneurs with a good idea that needs marketed online, and they are often shocked to find out the volume of effort it will take to make their idea shine online. Particularly, the effort needed to reach enough eyes in a reasonable amount of time to start seeing a return. It's an inconvenient reality, but it is reality nonetheless. Sometimes these solopreneurs decide to use a self-service platform, or worse, the phone book company's online service to launch their web presence. We completely understand the need to conserve funds, but unfortunately, going this route commonly results in a waste of money and time, because the one size fits all solution does nothing for them. It doesn't focus on their specific target audience and a strategy to reach them. They don't do any real SEO. Some are at someone else's domain instead of the prospect's own, giving ...

June 20

5 Blogging Tips That Should Convince You It's Important

By Josh Curcio

Whether you want to admit it or not, there is definitely value in blogging. Maybe you don't get sales or leads directly from many of your blog posts, but you've got to look beyond that. Blogging is just a piece of the puzzle. A piece that helps you along the way in getting sales and conversions. If you want a bit more motivation to keep up with blogging, understand these additional benefits. Here are some blogging tips to help you out!

June 13

Want Online Leads? You Need Education Marketing!

By Donny Kemick

Which feels better? Being sold to or being educated? Which makes a car salesperson and buying experience more appealing and tolerable? When they ram paperwork with a sticker price offer in your face repeatedly, or when they spend as much time as possible with you to make sure you understand every aspect of the cars you're looking at? The answer is obvious in both scenarios. What kind of buyer is more likely to make a positive buying decision? An educated one, or a skeptical/defensive one?