If you are a web marketer or have a business with an online presence, you have to hear the constant noise surrounding content marketing as a key part of your web marketing strategy. If you haven't heard about content marketing, either you aren't really focused on succeeding online, or your current web marketing firm is failing you.
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After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.
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So you've seen the light and bought into the inbound marketing concept. You are generating content like a ninja and have some good top of funnel activity through search (SEO), social media and email. You are seeing some conversions such as email opt-ins, e-resource downloads, and even quote requests, but you're not sure what to do after the conversion. Your sales people want to stalk these website visitors and corner them into a sale. Your marketing people want to try to collect more data about these folks and continue to send marketing pieces tailored to them. What is the right process? Following Up With Window Shoppers - Freebie Grabbers Clearly an opt-in to a mailing list or e-resource download doesn't really qualify a lead to be harassed by sales. These are mainly window shoppers that see some potential value from your content. They aren't raving fans (yet) about your product/service/company, but have now taken a step towards being open to receiving more value from your company. ...
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Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...
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Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:
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When you're laying out your web marketing strategy, it's imperative to include have an ongoing process of listening. That's right, listening. It's tempting to start broadcasting immediately, and you can if you want, but listening first will make sure you are broadcasting correctly. Who Should You Listen To? The first and most obvious question is, who should I be listening to? Here's a short list that may need added to for your industry: Clients Suppliers Leads Folks you'd like to have as clients Influencers in your industry Experts in related fields to yours Competitors Partners Professionals in fields like web marketing News sources Industry media sources What To Listen To? A list of what to listen to would include: Blogs Twitter Facebook LinkedIN Instagram Google+ Yelp/Foursquare/Other location if applicable Email lists Pinterest Industry news sites There're many things to listen to in the sources on the list above. Let's examine just a few with specifics, shall we? Clients & ...
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As sales and marketing professionals we are constantly looking forward and trying to increase the return on our efforts, the number of leads generated, and ultimately sales. Most web marketing strategies are highly focused on increasing these same factors. To make sure we're not making the same mistakes twice and that we're maintaining flexibility in our efforts, we have to take time to review where we've come from. Internal Process Review A few questions to get you started with this review process include: Who's doing each of the following right now: Facebook status updates/commenting/Liking/sharing/following up/advertising Twitter tweets/retweets/favoriting/following/following up/promoting tweets Instagram photo taking/photo posting/liking/commenting/following/following up LinkedIN status updates/connecting/updating the company profile/joining groups/following up/advertising Google+ status updates/+1ing/circling/following/sharing/following up Email Marketing SEO Efforts Content ...
Read moreWeb marketing Pop Quiz time people! Close your other open tabs and get a fresh sheet of paper. It's time to see what you know.
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Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
