protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

PPC

3, 2, 1, Your Landing Page Headline Better Not Suck

The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For mos...

Donny Kemick · Jan 2014
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Usability

10 Tips To Optimize Your Landing Pages And Get Results

A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Muc...

Donny Kemick · Jan 2014
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SEO

8 Important Online Marketing Statistics You Cannot Ignore

We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, her...

Josh Curcio · Jan 2014
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PPC

In 2014, Use PPC & Inbound Marketing instead of Traditional Marketing

Donny Kemick · Dec 2013
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SEO

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

Josh Curcio · Nov 2013
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SEO

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions abou...

Donny Kemick · Nov 2013
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Design

How to Close the Loop Between Print and Web Advertising

Jenny · Oct 2013
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Content Marketing

Do I need a Web Marketing Coach?: Why It’s Okay to Admit You Need Help

Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think...

Jenny · Sep 2013
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SEO

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because no...

Josh Curcio · Aug 2013
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SEO

Content Marketing: The Changes You Need to Know About

Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip ...

Jenny · Jun 2013
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