INBOUND MARKETING BLOG

10 Questions To Answer BEFORE Starting Your Web Marketing Strategy

• By Donny Kemick

The first step in planning a small business web marketing strategy is getting very clear about your business objectives, because they will guide the strategy that goes into your web marketing efforts. If you have set goals for sales, safety, employee retention, quality, market share, new product launches, etc... you need to ask yourself, your team and your web marketing consultants, how your web strategy can help you reach your short and long term goals. To make sure you are clear on your objectives and get you thinking as a web marketing strategist, here are 10 questions to answer before you define your web marketing strategy. 1- What Business Are You Really In? At first, this question seems like a no-brainer. For example, a company that manufactures cardboard packaging for products may think they are in the "packaging" business. At a VERY basic level, that is true. That's not how their clients view them though. They are so much more to their clients. To their clients, they are the ...

A Brochureware Website Is Not Enough

• By Donny Kemick

You know those pamphlets, sales sheets, and business cards you hand out to prospects in person? They should not be your website. In this day and age, you will be passed over if you try to get away with it. The design and "feel" of your printed marketing materials can certainly influence the design of your web marketing efforts, but there should never be a direct 'Save-As' from tri-fold to website. It should be a law!

Easily Create Landing Pages With c80 CMS

• By Donny Kemick

Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?

6 Reasons To Stop Ignoring Pay-Per-Click Advertising - FREE eBook

• By Donny Kemick

Marketing in 2014 - Is Your Company Following the Trends?

• By Josh Curcio

We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that will drive 2014. Here's are some of my favorite stats that you can take to the decision makers and say...see, I do need more of a marketing budget. ;)

Landing Page Structure - A Whiteboard Discussion

• By Donny Kemick

In the last few weeks we've shared a lot of tips and tricks for creating highly effective landing pages. From crafting a great headline to making sure you follow the 10 tips to get results, we've tried to touch on the main areas for improvement with landing pages.

What A Terrible Landing Page Looks Like

• By Donny Kemick

We understand that some people are more visual learners so we wanted to share some really bad landing pages with a brief overview about what makes the landing page so bad.

3, 2, 1, Your Landing Page Headline Better Not Suck

• By Donny Kemick

The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For most prospects, you have 3 seconds to grab them, typically with your headline. Here are a few considerations for your landing page headlines. 3 Major Headline Approaches Like almost anything in life, there's more than one way to skin a cat (no corresponding pic for this, you're welcome.) when it comes to landing page headline copy. The 3 highlighted here are not the be all end all, but they capture the most popular approaches. Asking A Question You've experienced it, you search for something like, "sell my used cellphone", looking for a great way to off that old brick and you land on a page with a headline such as, Looking To Sell Your Cellphone? or Want To Find Someone To Buy Your Cellphone? or Want To Cash In Your Used Cellphone? I'll be the first to admit that those are some crumby headlines, but you get the ...

10 Tips To Optimize Your Landing Pages And Get Results

• By Donny Kemick

A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Much like you can train your sales staff to be more effective, you can also optimize your landing pages to be better closers. Often, you'll find that by tuning up your short pitch, and simplifying your landing page, you will see much more positive action from your landing pages. Here're 10 tips to help you optimize your landing pages to get results. 1 - The landing page should be 100% relevant to the call to action (CTA) the user clicked to get there. In other words, if you place an online ad for a family minivan, the user expects to see information about your family minivan on your landing page. If you send them to your homepage, which is a big waste, where you talk about motorcycles, you will not convert many prospects that are interested in the family minivan. The information on that page isn't specific to ...

8 Important Online Marketing Statistics You Cannot Ignore

• By Josh Curcio

We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore: